Packaging and Merchandise Design
By taking the time to develop a genuine understanding of our business and where we want to go UntilNow have created a powerful new visual identity that has been transformative for our us.
Andy Williamson
CEO
BoozeBud
Shelf is the most honest place to test a brand. UntilNow designs packaging that earns the sale, the second look, and the repeat. Structure, graphics, copy, finish, and production ready dielines designed together, with the same rigour we bring to digital.
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What we offer
Our Packaging Design Services
We design packaging as a brand asset and a commercial one. Shelf impact, hand feel, repeat use, and production reality all sit inside the same engagement, not split across vendors.
- Consumer and FMCG Packaging: Custom packaging design for consumer goods, FMCG, beverage, and food brands, designed for shelf cut through, brand recognition, and repeat purchase.
- Premium Packaging: Higher craft packaging for premium brands, including specialty finishes, structural design, and unboxing moments designed to feel considered.
- Beauty and Personal Care Packaging: Packaging for beauty, skincare, and personal care brands where shelf impact, hand feel, and repeat use all need to work together.
- B2B and Industrial Packaging: Functional packaging for B2B, industrial, and trade audiences, where utility and brand recognition need to coexist.
- Range Extensions and SKU Expansion: Designing new SKUs into existing packaging systems, extending product ranges without diluting the system or creating shelf inconsistency.
- Production and Dieline Delivery: Production ready dielines, specs, and supplier coordination, with finish, paper stock, and structural decisions made for real production runs.
How we do it?
Benefits of Working with a Packaging Design Agency
Packaging earns attention in a way digital advertising rarely can. Done well, it's one of the highest leverage brand investments a consumer business can make.
- Brand in the Wild: Packaging keeps the brand visible long after the marketing campaign ends, in homes, hands, and shopping baskets.
- Premium Feel: Materials, finish, and structural choices designed to match the story your brand is telling, so the experience matches the price point.
- Production Confidence: We design with production reality in mind, so what comes back from the printer matches what was approved on screen.
- Range Ready: Packaging systems designed to scale across SKUs, product lines, and seasonal launches, with rules clear enough that future extensions stay on brand.
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FAQs
Packaging Design Services
Do you handle dielines and production specs?
Yes. Production ready dielines, specs, and finish details are part of every packaging engagement. We design with production reality in mind from concept stage, so the finished pack reflects what was approved on screen, not a watered down version of it.
Can you work with our existing manufacturer?
Yes. We design to your manufacturer's specs and constraints, working with their dielines, paper stocks, and finish capabilities. For brands that don't yet have a production partner, we can introduce trusted print and packaging partners who've worked alongside the studio.
How long does packaging design take?
A single SKU runs 4 to 6 weeks from kickoff to production ready files. Full ranges, seasonal launches, or rebrands across multiple SKUs typically run 8 to 14 weeks depending on production complexity, finish requirements, and structural design needs.
Do you handle range extensions and SKU expansion?
Yes. Many engagements are about extending existing packaging systems, designing new SKUs into the architecture, refreshing seasonal variants, or expanding into adjacent product categories. Range work is highest value when the underlying system has been designed to scale, which is why we build that into every initial packaging engagement.
Can you design packaging for ecommerce as well as retail shelf?
Yes. Ecommerce packaging has different priorities, including unboxing moments, shipping protection, and protective design that still feels on brand. Retail shelf packaging prioritises shelf cut through and quick recognition. We design for the actual selling context, including hybrid retail plus DTC ranges where both matter.
Do you design sustainable and eco friendly packaging?
Yes. We can specify recyclable, mono material, or lower impact production routes, and design for material reduction where it doesn't compromise function or brand. Sustainable packaging decisions are most effective when made early, so we raise them at brief stage rather than retrofitting at production.
Can you work with our existing brand guidelines?
Yes. We extend existing brand systems into packaging contexts, or evolve them where physical product demands it (some brand systems work brilliantly on screen and fall apart on shelf). Audit and refresh of an existing brand system as part of packaging work is a common starting point.
Do you design merchandise and event collateral too?
Yes, often as adjacent work. Merchandise, event kits, and corporate gifting are designed by the same team and can be scoped as a single engagement when packaging and brand extension work overlap. For ongoing merchandise needs, retainer engagements work well.
Results
Metrics
that matter
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Work
Packaging Design Services
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Testimonial
In their words
The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness, build trust, and make a positive impact in the community.
Shirin Amirbeaggi
Director of Marketing & Stakeholder Engagement
Chris O'Brien Lifehouse
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