engagements

Fractional

4 to 12 weeks · Starting at 7K/Week*
Strategic brand solutions at every business stage

Bring the right expertise into your business when it matters most. UntilNow’s fractional services offer flexible access to senior specialists across strategy, product, design, and growth, without the cost or commitment of full-time hiring.

engagements

Venture Investments

Bring the right expertise into your business when it matters most. UntilNow’s fractional services offer flexible access to senior specialists across strategy, product, design, and growth, without the cost or commitment of full-time hiring.

quote icon
It’s been a highly collaborative process, from the start right through to scale. UntilNow took the time. It’s been a highly collaborative process, from the start right through to scale. UntilNow took the time.
Yosuke Hall

Yosuke Hall

Co-Founder

Carma

Who you’ll work with

Fractional support from people who’ve done it before.

We bring together UntilNow team members and independent experts to offer high-impact, hands-on support.

Rob McCreery
Part Time
Advisory
Part Time
Advisory
Rob McCreery
Fractional Business Strategy

Helps clients set long-term strategy that will lead to success, whilst also managing the UntilNow business and helping it grow. Previously: Deloitte, Fusion Labs.

Ian Davis
Part Time
Advisory
Part Time
Advisory
Ian Davis
Fractional COO/CEO ‘Wingman’/Growth Advisor

Helps founders and CEOs drive growth, innovation, and transformation across tech, media, telecom and education. Previously: Telstra, Kayo and Foxtel.

Kaga Bryan
Part Time
Advisory
Part Time
Advisory
Kaga Bryan
Head of Brand

Helps clients build compelling brand and creative strategies. Previously: The Iconic, Publicis Groupe.

Tyler Wilchek
Part Time
Advisory
Part Time
Advisory
Tyler Wilchek
Fractional CMO

Helps clients grow through data-driven marketing and strategic leadership. Previously: The Iconic, BricX, BoozeBud, Montu.

Francesco de Chirico
Part Time
Advisory
Part Time
Advisory
Francesco de Chirico
Head of Design

Helps clients define and deliver high-impact product and design strategies. Previously: Airtasker, The Iconic, Campaign Monitor.

Simon Reynolds
Part Time
Advisory
Part Time
Advisory
Simon Reynolds
Fractional CMO

Helps founders and scale marketplaces by embedding directly into early-stage teams. Previously: Airtasker, Vivian Health, Hatch.

Berty Bhuruth
Part Time
Advisory
Part Time
Advisory
Berty Bhuruth
Fractional Design and Product Lead

Helps clients define user-led product experiences and solve complex problems through thoughtful design. Previously: Honeywell, Canon.

Engagement

Custom

Tell us what you need and we will define the best approach based on your needs

Why choose Fractional Services?

Fractional engagements give companies access to experienced experts on a part-time or project basis. It’s a flexible model designed for businesses seeking senior capability without adding permanent headcount.

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At UntilNow, we embed deeply with your team — providing strategic direction, mentoring, and execution support. Whether you’re launching, scaling, or transforming, our fractional partners help you progress faster and with greater confidence.

Fractional vs Full-Time Engagements

Our core team consists of strategists, designers, product managers, technical leads and content creatives. We also have an extended team consisting of high quality, trusted partners who produce work under the UntilNow umbrella.

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Hiring
Fractional

Senior expertise from day one

A senior team in place from the first conversation, ready to move on the brief without ramp time or a junior layer in between.

Productive in week one

Real contribution within days, not months, because the seniority and tooling are in place before the engagement begins.

Scale capacity on demand

Flex the team up for a launch and back again when things settle, without hiring queues or notice periods.

Costs scoped to the brief

You pay for the work in front of you, not the overhead, unused capacity, or salary sitting between projects.

Objective outside view

A perspective shaped across industries, bringing patterns and decisions you can't see from inside the room.

Two ways of working with us on Fractional

Integrated

A specialist embedded in your team for a defined stretch: leading projects, training hires, or filling a gap.

SUPPORT

We work as a senior expert within your team for a short period of time. Either to help execute a strategic project, guide and train new hires, or when you don’t need a full-time hire.

Ways of working

  • Weekly checkins
  • Leadership, strategy and advisory
  • Team hiring, mentoring and coaching
  • Pause or stop anytime
  • Team hiring, mentoring and coaching

Advisory

An external sounding board for founders with the day-to-day handled. Hard problems, decisions on demand.

SUPPORT

We provide external advice and support across strategic initiatives, or to help guide your business through key transitions where depth and expertise in a technical field is beneficial.

Ways of working

  • 30 min weekly checkins
  • Leadership, strategy and advisory
  • Develop roadmaps and prioritisation
  • Pause or stop anytime
  • Team mentoring and coaching

Co-Creation

Tell us what you need and we will work with you to define the best approach.

Not sure which fits? Tell us where you're at and we'll shape the right engagement.

Let’s chat

What can we help you with?

Our goal is to help companies unlock great ideas and get them to market quickly.

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Business outcomes

Working with fractional experts helps you move further, faster.

You’ll gain access to proven leaders who align your teams around measurable goals.
Stronger strategic direction and decision-making
Faster product validation and time-to-market
Improved operational efficiency and collaboration
Reduced overheads and hiring risk
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Explore our various proven frameworks that guarantee results.
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UX/UI Audits

UX audits with shippable recommendations. UntilNow is a Sydney UX/UI audit agency that audits product experience, web journeys, and accessibility, then translates findings into prioritised actions your team can ship this quarter, not just a deck of issues.

Localisation and Translation

Localisation that keeps the brand intact. UntilNow is a Sydney website localisation agency that takes brands into new regions and languages with design, copy, and tech working together, not translation bolted onto a finished site.

Concept Validation

Concept validation that produces decisions. UntilNow is a Sydney concept validation agency running sprint based engagements that move teams past internal opinion and into evidence, fast.

MVP Design and Build

MVPs that ship in months. UntilNow is a Sydney MVP design and build agency that takes founders from validated concept to production grade product in 8 to 12 weeks, with strategy, design, and engineering in one team.

AI Image Libraries

Bespoke AI image libraries trained on your brand. Replace generic stock with branded imagery your team can generate on demand, governed and on system.

AI-Powered Creative

AI powered creative, human led judgment. UntilNow is a Sydney AI powered creative studio that blends generative tooling with design direction and production craft, delivering brand consistent creative across video, imagery, copy variants, and localisation at the scale AI makes possible.

Email Templates

Branded email systems for marketing, lifecycle, and transactional flows. Designed and built directly into your ESP, ready for in-house teams to extend.

Packaging and Merchandise Design

Packaging that performs on shelf. UntilNow is a Sydney packaging design agency designing the structure, graphics, and finish of consumer, FMCG, and premium packaging, with brand and production rigour from concept through to dieline.

Print Design

Reports, brochures, books, and editorial print that give brands physical presence beyond the screen. Designed and produced with the same rigour as digital.

Ebook and Report Design

Reports people actually read. UntilNow is a Sydney report design agency designing the annual reports, research reports, ebooks, and whitepapers that turn long form content into something marketing, comms, and content teams can actually point to.

Presentation Design

Decks that earn the room. UntilNow is a Sydney presentation design agency designing the investor decks, sales decks, keynotes, and branded template systems that translate strategy into a story leadership and BD teams can actually pitch.

Android App Development

From concept to code, UntilNow designs and develops Android apps that blend performance, usability, and scalability. Partner with a leading Australian Android app development company to build experiences users love.

iOS App Development

At UntilNow, we design and develop iOS applications that blend technical excellence with intuitive user experience. Our iOS app development team combines strategy, design, and engineering to create secure, scalable, and high-performing apps for iPhone, iPad, and Apple Watch. Whether you are building a new product or improving an existing one, we deliver apps that engage users and grow your business.

Website Design

At UntilNow, we design and build websites that do more than look good. They drive business results. Our approach blends strategy, UX and technical precision to create responsive, user-centred designs that engage audiences and scale with confidence. Whether you are launching your first site or reimagining an established brand, we design digital experiences that turn ideas into impact.

Digital Product Design

Design products that people love to use. UntilNow’s digital product design studio blends strategy, research, and creativity to craft intuitive, high-performing products from concept to launch.

Brand Positioning

Sharp positioning workshops that find the wedge separating you from the field, translated into a one page brief your team can act on.

Webflow Development

Build fast, scalable, and visually striking websites with UntilNow, a leading Webflow development studio in Australia. We design and develop high-performing, conversion-ready Webflow websites that bring ideas to life.

UX/UI Design

Transform your website or app with UntilNow’s UX/UI design services studio. We design intuitive, user-centred digital experiences that blend creativity with strategy to drive engagement, conversions, and brand growth.

Tone of Voice

Verbal identity systems that make every team sound like one brand, with voice principles, do's and don'ts, and worked examples teams can apply.

Social Media Design

UntilNow is a Sydney-based social media studio helping brands grow with content, campaigns, and authentic community engagement. Partner with us to build awareness, drive results, and make every post count.

SEO Optimisation

Claude responded: SEO that respects the brand.SEO that respects the brand. Technical, on page, and content strategy designed to grow organic traffic without flattening the experience.

No Code Dev

No-code development in Webflow, Framer, Bubble, and Airtable. Marketing sites, internal tools, and lightweight web apps built with engineering rigour.

Motion Design

Bring ideas to life with UntilNow, a motion design studio in Australia crafting captivating animations, explainer videos, and brand visuals that tell stories with movement, meaning, and emotion.

AI Automation

Streamline workflows, reduce costs, and scale faster with intelligent automation designed for your business. UntilNow helps teams integrate AI solutions that work, from marketing automation to operations and data analytics.

Innovation Strategy

Innovation strategy without the buzzwords. Innovation strategy without the buzzwords. Pick where to bet, validate fast, and ship new products in months, not quarters.

Illustration Design

Illustration that makes your brand unmistakable. UntilNow creates original artwork, icon systems, and character design that give your brand a visual voice you can own.

Design Systems

Ship faster, stay consistent. UntilNow builds design systems that scale — from foundations and tokens to component libraries, Storybook docs, and governance teams actually adopt.

Copywriting

Brand, editorial, product marketing, and ad copy with a clear point of view. Words designed to work harder, paired with design from the start.

Messaging Frameworks

Messaging hierarchies that align teams around the right message for the right audience, every time. End the copy debates with a single source of truth.

Ad Creative

Scroll-stopping ad creative across static, motion, and video. Concept, production, and variants built to test, scale, and earn attention in crowded feeds.

Brand Guidelines

Practical brand books and digital portals designed to be used, not shelved. Systems that align teams, agencies, and partners around one consistent brand.

App Development

Bring your idea to life with UntilNow, a strategic app development studio in Australia. From mobile to web apps, our team partners with you to design and build digital products that inspire engagement and drive meaningful business growth.

Brand Strategy

We offer a range of strategy, design and executional services which can be employed together in a large innovation programme, or as individual assignments. You can work with us to...

Brand Naming

A name is more than a word. It is the beginning of your brand story. At UntilNow, we help you create names that are distinctive, memorable, and strategically aligned with your business vision. From startups to rebrands, our brand naming services combine creativity, clarity, and strategy to ensure your name connects and endures.

Website Development

Your website is often your customer's first impression. We blend design precision with robust functionality to ensure your website looks as good as it flows.

Visual Identity

Build a visual identity that tells your brand’s story. UntilNow’s visual identity studio crafts cohesive logos, colour systems, and design languages that create recognition, trust, and long-term brand consistency.

User Research Agency

Make every design decision backed by insight. UntilNow is a user research studio in Australia specialising in usability testing, audience analysis, and data-driven UX research that shapes high-impact, user-centred digital products.

Let’s collaborate

Let’s chat
Spriggy
Prophero
Sven
Tandem
Prophero
Cake
Tandem
Elevia
Bigger
FLA
Carma
Carma
KindiCover
Chris O'Brien
Kaiso
Snowmelt
Flagship
Cake
Flagship
Mirvac
Bigger
Alternaleaf
Handle
Prophero
Who do we work with

Some of our clients

From early-stage startups to ambitious scaleups, we partner with bold teams bringing transformative ideas to life. Each collaboration reflects our passion for crafting thoughtful, impactful solutions—whether it’s building memorable brands, designing seamless digital experiences, or solving complex challenges with clarity and purpose. Together, we create work that drives progress and leaves a lasting impression.

Project overview

We offer a range of strategy, design and executional services which can be employed together in a large innovation programme, or as individual assignments. You can work with us to...

FAQs

What are fractional services?
Fractional services provide part-time access to senior professionals, such as strategy, product, or design experts, without the overhead of full-time hiring. They bring leadership, structure, and direction to your business when and where it’s needed most.
How are fractional services different from consulting?
Traditional consulting often provides external advice or reports. Fractional experts, on the other hand, embed directly into your organisation, working hands-on with your team to lead, implement, and deliver measurable outcomes.
Who are fractional engagements best suited for?
They’re ideal for businesses in transition or growth stages, companies launching new products, entering new markets, or rethinking strategy and operations.
Can fractional leaders manage internal teams?
Yes. Fractional experts often step into active leadership roles, guiding internal teams, aligning departments, and mentoring existing staff while implementing new systems or initiatives.
How does a fractional engagement work with UntilNow?
We begin by defining goals, deliverables, and structure. Then, our specialists integrate seamlessly into your team, collaborating through workshops, stand-ups, or strategic sessions to deliver impact from week one.
What happens after a fractional engagement ends?
We ensure a complete handover and knowledge transfer before transition. Many clients continue ongoing check-ins or periodic strategic sessions to sustain momentum.
What roles can be delivered fractionally?
Common roles include fractional CMOs, product leads, heads of UX, design directors, or growth strategists. Each engagement is tailored to your business context and capability gaps.
What’s the typical time commitment for a fractional engagement?
Most fractional specialists work between 1–3 days per week, depending on your needs, project scope, and internal team size.
How long do engagements usually run?
They typically range from 3 to 12 months. Shorter sprints are possible for focused initiatives like launches, design audits, or team mentoring.
How is pricing structured?
Pricing depends on the level of expertise, scope, and duration. UntilNow’s fractional model is transparent, outcome-focused, and designed to scale with your needs.
How we do it

Startup pace

You want to move fast. So do we. We operate as a nimble, high-powered team working hand-in-hand with early-stage founders. We know your world and understand the tradeoffs. We help you to prioritise design tasks to have the greatest impact.

Shared tools and face-2-face interactions

Right from the project kick-off, we'll establish a working rhythm that matches the needs of your team using common tools like Figma and Slack.

Sydney-based, globally powered

We have built an incredible network of incredibly talented designers and thinkers - both locally and globally. Each person in team is hand-selected based on expertise and project chemistry to bring your product vision to life.

Business Goals

We’re allergic to agency overhead, bureaucracy, and process. We evaluate our work based on business results, not industry awards. We’re proud of the growth we’ve helped create.

Highly collaborative

Expect stand-ups, shared tools, workshops and ceremonies to keep you in the loop. We’ll involve you as much as you’d like to be involved this also extends towards any advisors, or others who you would like to bring along on the journey.


Strategy with execution

Exploring the right questions is as important speed of delivery.  We seek to understand the problem you aim to solve, and how design is best leverage to boost business impact. This informs how we build the product now to efficiently achieve your future goals.

Case Studies

Arkeus
Arkeus
A website built with the same precision as the technology it sells.
Deeligence
Deeligence
Harnessing AI to streamline how law firms provide due diligence.
Sven
Sven
Taking the pain out of temporary work

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