Fractional
Suitable for founders that are either running fast, or have hit a snag, and need some senior support.
Strategic brand solutions at every business stage
We are happy to put a portion of our fees at risk when working with a values-aligned company referred to us by a trusted partner or investor. We have a very simple and transparent approach. We trade part of the value of our services for equity in your company at your current valuation. We aim to only take a very small stake, with the goal of becoming a long-term partner in your success.
Results
We know startup life—because we’ve built our own. Our team came together in a startup, so we’ve lived the rollercoaster. We’ve seen the drag of bloated dev houses and the strain of big-agency price tags. Too often, that kind of overhead stalls or sinks great ideas. That’s why we back early-stage teams with high-impact design and tech. When there’s a strong fit, we’ll even roll up our sleeves and invest our time for equity. You bring the ambition, we’ll help build what’s next.
Equity Partner
There are many reasons why you might be considering hiring fractional design support. Maybe you want confidence that you’re pulling the right levers at the right time. Maybe your company has hit some slower growth and needs help pushing beyond it. Maybe your team is stuck at a roadblock, or maybe someone in leadership needs to spend more time focusing on operational priorities. We’ve worked with multiple startups and scaleups and have seen first-hand what the biggest challenges are and how to overcome them. Chances are, we’ve done it before.
*Estimation are in US Dollars and are subject of revision yearly.
Part Time
Suitable for founders that are either running fast, or have hit a snag, and need some senior support.
We work as a senior technical expert within your team for a short period of time. Either to help execute a strategic project, guide and train new hires, or when you don’t need a full-time hire.
- 1 day a week (Could be extended to 2.5 days)
- Leadership, strategy and advisory
- Develop roadmaps and prioritisation
- Develop and own OKRs, budget, and metrics
- Team hiring, mentoring and coaching
- Run day-to-day tasks and activities (as needed)
- Pause or stop anytime (1 month notice)
Advisory
Suitable for founders that have the day-to-day under control, but need an external sounding-board.
We provide external advice and support across strategic initiatives, or to help guide your business through key transitions where depth and expertise in a technical field is beneficial.
- 4 hours a week (Could be reduced to 2)
- Leadership, strategy and advisory
- Develop roadmaps and prioritisation
- Develop and own OKRs, budget, and metrics
- Team hiring, mentoring and coaching
- Run day-to-day tasks and activities (as needed)
- Pause or stop anytime (1 month notice)
Custom
Tell us what you need and we will define the best approach based on your needs
Co-Creation
Tell us what you need and we will work with you to define the best approach.
Couldn’t recommend UntilNow more — their expertise in product design, branding, and web has been game-changing for our business. They felt like part of our team, deeply invested in helping us refine and realise our vision.
Co-Founder
Handle is a unique brand we’re truly proud of. It’s exhilarating to constantly hear from our customers and network how much they love and resonate with it.
Co-Founder
Handle
UntilNow helped us shape a product and brand that truly resonated with our vision. Their approach was both strategic and deeply creative—they pushed us to make brave decisions, and backed it up with design that’s intuitive, distinctive, and full of heart. We couldn’t have asked for better design partners.
CEO & Co-Founder
KindiCover
The work UntilNow did added tens of millions of dollars to the value of our company
Co-founder
Envizi (acquired by IBM)
UntilNow has really helped us push a brand that stands out and differentiates. That’s why we are willing to say “we can take that leap forward”.
CEO & Co-founder
Cake
It’s been a highly collaborative process, from the start right through to scale. UntilNow took the time. It’s been a highly collaborative process, from the start right through to scale. UntilNow took the time.
Co-Founder
Carma
It’s rare that you come across a standout group of talent people like the guys at UntilNow.
Cofounder
Company not specified
As our principal product design partner, UntilNow have helped drive our greatest period of growth
Head of Product Experience
Spriggy
UntilNow has masterfully crafted a visual identity for Kaiso that not only aligns with our vision, but also sets us apart in the marketplace.
Founder
Kaiso
Working with the UntilNow team has been a dream. Their dedication to going above and beyond have truly made them invaluable partners.
Founder & CEO
Flagship
The team at UntilNow elevated our brand to world-class. We're already seeing the impact.
CEO
Bigger
UntilNow picked the perfect name and crafted a visual identity that resonates with our audience.
Co-Founder
Tandem
The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.
Director of Marketing & Stakeholder Engagement
Chris O'Brien Lifehouse
We are extremely happy with the end result, I can't wait to see our new branding deployed on all our assets.
Co-founder
PropHero
The team at UntilNow developed a strategic roadmap for our future and then delivered an incredible identity to convey this vision
GM of Marketing
Alternaleaf
We think our new brand is fantastic and we’re beyond impressed with the process and team at UntilNow
Co-host
The Startup Podcast
They are very efficient and have strong expertise in their field. We won't hesitate to recommend their services to startups, scale ups and corporates.
CEO
Sven
UntilNow nailed the brief. It was disruptive, innovative and exceptionally polished.
Chief Marketing Officer
Pepperstone
They think holistically and have a meticulous eye for detail. The team is a mix of super talented designers, engineers and conceptual thinkers.
CEO and Co-Founder
Pathzero
It was a highly collaborative process that enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.
Co-Founder
Carma
They showed a unique ability to put themselves in our users’ shoes and perceive how they might interact with our product with an incredible awareness of the engineering perspective.
Co-founder
Contrax
The team took my scraps of a brief and intuitively knew what would resonate best with our audience.
Founder and CEO
Company not specified
UntilNow was able to bridge the gap between design and business, working closely with the team to help us break down complex UX problems and generate actionable insights.
Co-Founder
Giggable
By taking the time to develop a genuine understanding of our business and where we want to go StudioDe have created a powerful new visual identity that has been transformative for our us.
CEO
BoozeBud
FAQs
Some of our clients
From early-stage startups to ambitious scaleups, we partner with bold teams bringing transformative ideas to life. Each collaboration reflects our passion for crafting thoughtful, impactful solutions—whether it’s building memorable brands, designing seamless digital experiences, or solving complex challenges with clarity and purpose. Together, we create work that drives progress and leaves a lasting impression.
Why we started
Founders are stretched thin trying to make progress on multiple fronts, whilst tirelessly seeking capital and talent. Design plays a critical role in a company’s success, but its value is often misunderstood. Great design creates a seamless, intuitive experience that aligns with user needs and expectations. It not only attracts new users but also keeps them engaged and satisfied, building loyalty and driving long-term business value.
Knowing where to get the right design support is tough. Big agencies are often cost-prohibitive. Freelancers and internal hires often lack all the skills that you need.
That’s where UntilNow comes in.
We combine real-world expertise with a deep understanding of the startup journey. We provide founders with both advice and execution. Helping them scale from idea to growth with the right combination of expertise at every step of the way.
Fractional support from people who’ve done it before.
We bring together UntilNow team members and independent experts to offer high-impact, hands-on support.
Helps clients set long-term strategy that will lead to success, whilst also managing the UntilNow business and helping it grow. Previously: Deloitte, Fusion Labs.
Helps founders and CEOs drive growth, innovation, and transformation across tech, media, telecom and education. Previously: Telstra, Kayo and Foxtel.
Helps clients build compelling brand and creative strategies. Previously: The Iconic, Publicis Groupe.
Helps clients grow through data-driven marketing and strategic leadership. Previously: The Iconic, BricX, BoozeBud, Montu.
Helps clients define and deliver high-impact product and design strategies. Previously: Airtasker, The Iconic, Campaign Monitor.
Helps founders and scale marketplaces by embedding directly into early-stage teams. Previously: Airtasker, Vivian Health, Hatch.
Helps clients define user-led product experiences and solve complex problems through thoughtful design. Previously: Honeywell, Canon.
Custom
Tell us what you need and we will define the best approach based on your needs
How do we work?
There are many reasons why you might be considering hiring fractional design support. Maybe you want confidence that you’re pulling the right levers at the right time. Maybe your company has hit some slower growth and needs help pushing beyond it. Maybe your team is stuck at a roadblock, or maybe someone in leadership needs to spend more time focusing on operational priorities. We’ve worked with multiple startups and scaleups and have seen first-hand what the biggest challenges are and how to overcome them. Chances are, we’ve done it before.
Part Time
Suitable for founders that are either running fast, or have hit a snag, and need some senior support.
We work as a senior technical expert within your team for a short period of time. Either to help execute a strategic project, guide and train new hires, or when you don’t need a full-time hire.
- 1 day a week (Could be extended to 2.5 days)
- Leadership, strategy and advisory
- Develop roadmaps and prioritisation
- Develop and own OKRs, budget, and metrics
- Team hiring, mentoring and coaching
- Run day-to-day tasks and activities (as needed)
- Pause or stop anytime (1 month notice)
Advisory
Suitable for founders that have the day-to-day under control, but need an external sounding-board.
We provide external advice and support across strategic initiatives, or to help guide your business through key transitions where depth and expertise in a technical field is beneficial.
- 4 hours a week (Could be reduced to 2)
- Leadership, strategy and advisory
- Develop roadmaps and prioritisation
- Develop and own OKRs, budget, and metrics
- Team hiring, mentoring and coaching
- Run day-to-day tasks and activities (as needed)
- Pause or stop anytime (1 month notice)
Custom
Tell us what you need and we will define the best approach based on your needs
What can we help you with?
Our goal is to help companies unlock great ideas and get them to market quickly.
FAQs
Startup pace
You want to move fast. So do we. We operate as a nimble, high-powered team working hand-in-hand with early-stage founders. We know your world and understand the tradeoffs. We help you to prioritise design tasks to have the greatest impact.
Shared tools and access
We can work in your figma (or ours - whatever is best for you) so that you can have an easy to access for our work.
Sydney-based, globally powered
We hire the best from every corner of the world and get out of their way to let them do their life’s work. Each person on your team is hand-selected based on expertise and project chemistry to bring your product vision to life.
Action not just activity
We’re allergic to agency overhead, bureaucracy, and process. We only hire practitioners of their craft who are in the work, partnering closely with our clients on a daily basis.
Highly collaborative
Expect stand-ups, workshops and ceremonies to keep you in the loop. We’ll involve you as much as you’d like to be involved this also extends towards any advisors, or others who you would like to bring along on the journey.
Strategy with execution
Exploring the right questions is as important speed of delivery. We seek to understand the problem you aim to solve, and how design is best leverage to boost business impact. This informs how we build the product now to efficiently achieve your future goals.
Case Studies
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