Brand guidelines
Handle is a unique brand we’re truly proud of. It’s exhilarating to constantly hear from our customers and network how much they love and resonate with it.
Nathan Adler
Co-Founder
Handle
Most brand books gather dust. UntilNow designs guidelines built to be used, from the strategic foundation through to logo systems, colour, typography, illustration, motion, and tone of voice, delivered as a static brand book, a digital brand portal, or both. We design guidelines as the starting point for rollout, not the deliverable that ends the project.
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What we offer
Our Brand Guidelines Services
We design brand guidelines as a working tool, not a museum piece. The goal is a system your team, agencies, and partners can apply confidently, with enough structure to stay consistent and enough flex to keep evolving.
- Brand Books - Comprehensive brand guidelines documents covering strategy, identity, voice, and application, designed for the people who'll actually use them.
- Digital Brand Portals - Living brand portals built for teams that need to reference, download, and update guidelines daily, with version control and asset management built in.
- Brand Style Guides - Focused style guides for businesses that need quick reference rules across logo, colour, typography, and basic application.
- Guidelines Audits - Audits of existing brand guidelines to identify gaps, inconsistencies, and the friction stopping your team from using them.
- Guidelines Updates - Refreshing existing brand books and portals to reflect brand evolution, new sub brands, or new application contexts.
- Governance Frameworks - Decision frameworks, exception handling, and review processes so the brand stays coherent as it scales across teams and markets.
How we do it?
Benefits of Working with a Brand Guidelines Agency
Good guidelines do real work. They speed up decisions, reduce review cycles, and keep the brand recognisable as the team and the work scale.
- Designed to Be Used - We build guidelines around the way your team actually works, with practical examples, do's and don'ts, and ready to apply assets.
- Scales With the Brand - Systems built to handle new products, sub brands, regions, and channels without falling apart at the seams.
- Reduces Review Friction - Clear rules and worked examples cut down the back and forth on every piece of work, from social posts to investor decks.
Static or Digital - Delivered as a polished PDF brand book, a digital brand portal with asset management, or both. We help you pick the right format for your team.
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FAQs
Brand Guidelines Services
What goes in a brand guidelines document?
A typical brand guidelines document covers brand strategy and positioning, logo system and usage rules, colour palette, typography, photography and illustration style, iconography, tone of voice, and worked application examples across web, social, print, and product. Larger systems also include motion, sub brand architecture, and governance frameworks.
How long does a brand guidelines project take?
A focused brand book runs 4 to 6 weeks once the underlying identity is settled. Comprehensive guidelines covering strategy, voice, motion, and digital portal delivery typically run 8 to 12 weeks. Updates to existing guidelines can move faster depending on scope.
Do we get a static PDF or a digital portal?
Both options are on the table. A static PDF brand book works well for businesses with smaller teams, occasional reference needs, or partner sharing. Digital brand portals are better for teams that update assets regularly, manage multiple sub brands, or need version control and asset downloads at scale.
Can you update our existing brand guidelines?
Yes. We frequently refresh and extend existing guidelines, adding new components, evolving the system as the brand grows, or rebuilding the document around how your team actually uses it. We'll start with an audit to identify what's working and what's getting in the way.
What if our brand evolves after launch?
Brands always evolve. We design guidelines to flex without breaking, with structured ways to add new sub brands, new applications, and new contexts. Many clients work with us on retainer for quarterly or annual guideline updates as the business grows.
Do you build the guidelines after we already have a logo and identity?
Often, yes. We document existing identity systems, codify the rules, and build the guidelines around them. If gaps surface during the documentation process, like missing colours, undefined illustration style, or inconsistent typography, we can extend the system to close them.
Who needs to be involved from our side?
A core group of 2 to 3 stakeholders works best, usually a brand or marketing lead and someone close to how the brand gets applied day to day. For digital portal projects, including someone from ops or IT helps with platform decisions, access management, and asset handover.
Can you help us roll out the guidelines internally?
Yes. We run launch sessions for marketing, design, and exec teams, build internal training materials, and can support the first wave of brand application work after launch. Pairing guidelines with brand rollout services tends to produce the best adoption rates.
Results
Metrics
that matter
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Work
Brand Guidelines Services
Testimonial
In their words
The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness, build trust, and make a positive impact in the community.
Shirin Amirbeaggi
Director of Marketing & Stakeholder Engagement
Chris O'Brien Lifehouse
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