Often, the industries that are ripe for disruption are those that are heavy on admin or where physical input is high. So when we heard about Kaiso, the fresh startup aiming to simplify the ISO accreditation for manufacturing and construction companies, we jumped onboard.
“UntilNow has masterfully crafted a visual identity for Kaiso that not only aligns with our vision, but also sets us apart in the marketplace.”
Derek Sheen
,
Founder
at
Kaiso
“UntilNow has masterfully crafted a visual identity for Kaiso that not only aligns with our vision, but also sets us apart in the marketplace.”
Derek Sheen
,
Founder
at
Kaiso
Results
01.
Setting up for success
After first meeting the Kaiso team at Startmate, we knew they were onto something. With a healthy respect for the power of brand and a passion to make a difference, we were keen to find out more.
Our first workshop was designed to quickly understand their subject area, why this was a promising pursuit and what else had been considered by the team. We dived into the world of ISO certification, why it matters so much and how it is achieved. Drilling the founders on what they knew and asking as much as they could handle.
Following on from this we researched competitors locally and abroad, bringing insights into a second workshop. We worked through discussions on future development using techniques such as the bowling alley approach. With this all locked down, we crafted Kaiso’s positioning statement and set the brief for the visual identity.
02.
Bringing Kaiso to life
The strategic work informed how Kaiso could bring disruption to the category by looking refreshingly digital as a new entrant yet linking back to the physical world of making things. At the centre of this idea was the humble hex nut - a universally simple hardware element that is synonymous with ‘holding everything together’.
Evident in the wordmark, our hex nut could stand alone. Enter Kobi, our lovable mascot. Motion design enabled Kobi to spring to life, expressing everything from loading time through to error states and moments of delight (like submitting your latest compliance certificate - oh joy!).
To build Kaiso’s world, we took inspiration from old instructional diagrams and printed workshop materials. The simple black outlines and block colours were relevant to our market, easy to apply and scalable. Kaiso is now live and the team continue to build out the product daily.
