Case study

Flagship

Transforming bricks & mortar retail through technology

Overview

Nothing quite compares to physically entering a store, holding an item or trying it on and then taking it home with you. Flagship was built to inject the power of data and technology into the physical store, pulling them into world of optimisation and automation that e-commerce enjoys. UntilNow were engaged to help Flagship communicate this revolutionary approach to the world.
flagship.ai

Our roles

Brand identity
Website design
Motion design
Website build

Press

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Testimonials

Working with the UntilNow team has been a dream. They effortlessly translated our vision into unique designs and opportunities. Their dedication to going above and beyond have truly made them invaluable partners.
Simon Molner
,
Founder & CEO
at
Flagship

Working with the UntilNow team has been a dream. They effortlessly translated our vision into unique designs and opportunities. Their dedication to going above and beyond have truly made them invaluable partners.

Simon Molner

,

Founder & CEO

at

Flagship

Results

01.
Finetuning the identity
Flagship had a logo, some fonts and an idea on its primary colour but that was about it. We reviewed the existing assets and whilst there was nothing technically wrong, there was a clear opportunity for enhancement. This was more than a lick of paint, a design review would solidify their identity and provide more scope for communicating through imagery, illustration and even animation.
The wordmark was refreshed along with new typefaces for both headlines and subheadings, providing more personality for copywriting. Purples were complimented by a vibrant secondary palette to provide more optionality in content. Finally, a light guideline document covered off the essentials for the team to follow.
02.
Designing Flagship’s storefront
The website was completely designed from the ground up, with our teams working closely together. The goal was to present the power of Flagship’s offering without getting bogged down in the complexity of their technology.
Key features were crafted into meaningful copy throughout the site, conveying genuine benefits in everyday language. Custom illustrations along with photography and UI designs combined to show the audience how collaborative and simple Flagship can be. Now live (flagship.ai), retailers globally are unlocking the power behind Flagship's sophisticated merchandising technologies.
More Work
Brand
Brand, Roll Out