User Research Agency
Couldn’t recommend UntilNow more — their expertise in product design, branding, and web has been game-changing for our business. They felt like part of our team, deeply invested in helping us refine and realise our vision.
Elena Tsalanidis
Co-Founder
At UntilNow, we uncover how people think, feel, and behave to create digital experiences that truly connect. Our user research studio combines qualitative and quantitative insights to remove guesswork, reduce risk, and inform smarter design decisions. Through usability testing, audience analysis, and behavioural research, we help you build products that are not only functional but deeply human.
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What we offer
Our User Research Services
We help brands and teams make informed decisions at every stage of design and product development. Whether validating concepts, improving UX flows, or understanding user motivations, our research uncovers insights that drive measurable impact.
- User Interviews & Discovery Research – Understand your audience on a deeper level through structured conversations that reveal needs, pain points, and expectations.
- Usability Testing & Journey Mapping – Identify friction points in real time by observing users as they navigate your product or prototype.
- UX Audits & Heuristic Reviews – Evaluate design performance and uncover areas for improvement through expert UX analysis and benchmarking.
- Customer Personas & Segmentation – Transform data into actionable personas that guide product, design, and marketing decisions.
- Information Architecture & Card Sorting – Optimise site and app structures by testing how users find and organise information.
- Tree Testing & Prototype Validation – Test early-stage designs to validate structure, content, and interaction before development.
A/B Testing & Data-Driven Optimisation – Measure user preferences and validate design hypotheses through evidence-based experiments.
FAQs
User Research Agency
How does UntilNow conduct user research?
We use a mix of qualitative and quantitative methods, including interviews, usability tests, surveys, and analytics, to understand user behaviour and motivations.
What methods do you use to gather user insights?
Depending on the project, we may use in-depth interviews, journey mapping, A/B testing, card sorting, and UX audits to build a full picture of user experience.
Can user research be done remotely or online?
Yes. We conduct both in-person and remote studies using digital tools to reach participants across Australia and beyond.
Do you provide user research reports and recommendations?
Absolutely. We deliver clear, visual reports that include actionable insights, prioritised recommendations, and opportunities for improvement.
How long does a typical user research project take?
Most projects take between two and six weeks depending on complexity, participant recruitment, and research depth.
Results
Metrics
that matter
4.5
We supported Found with customer research that developed a brand identity that connected with users.
90
days
We worked closely and collaboratively with the Carma team to deliver an MVP within 90 days.
80
%
More users started to meaningfully engage with Vouch after our project with them.
Work
User Research Agency
Testimonial
In their words
I can only say good things about UntilNow. They are very efficient and have strong expertise in their field. We won't hesitate to recommend their services to startups, scale ups and corporates.
Enguerrand Vidor
CEO
Sven
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