Digital Product Design

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It was a highly collaborative process. They took the time to become well-versed in the intricacies of our business, and instead of big reveals at set milestones, we were in constant communication throughout the process. That enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.
Carma

Yosuke Hall

Co-Founder

Carma

UntilNow combines strategy, research, and design to create experiences that feel effortless and perform powerfully. From early discovery to usability testing, we help brands design products that engage users and scale with success.
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What we offer

Our Digital Product Design Services

Our process combines strategic thinking and practical design execution to create high-performing, user-centred digital products.
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How do we do it?

Benefits of Digital Product Design Services

We help you design with confidence and purpose, ensuring every pixel and decision supports business outcomes.

Align strategy and design

Bridge the gap between business goals and user needs with evidence-led design thinking.

Validate before you build

Test early to reduce risk, accelerate development, and enhance return on investment.

Deliver scalable, seamless products

Create systems that perform across devices, grow with your audience, and maintain design consistency.

Collaborative partnership

We work alongside your team, turning insights into design solutions that deliver measurable impact.

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Results

19
 videos
unique videos

We created bold and imaginative videos that aligned with Pepperstone's disruptive approach.

4.5
 stars
Apple App Store rating

We supported Found with customer research & developing a brand identity that connected with users, growing the app's rating to 4.5 stars.

4.8
 stars
star rating from over 31,000 reviews

Spriggy has accumulated widespread customer confidence, reflected through its ratings.

4
 weeks
From brief to live site

A full redesign, rebuild and CMS the team runs themselves, at the pace a fast-scaling company needs.

250
K
new customers in the first 6 months

We worked with Boozebud to interview customers, and understand what the company needed to do to grow.

60
60% growth in e-commerce in 3 years

Growth in e-commerce in 3 years

Testimonial

In their words

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As our principal product design partner, UntilNow have helped drive our greatest period of growth.
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Tom Gallop

Head of Product Experience

Spriggy

Our process

Our Product Design Process

Every product moves through the same disciplined stages — from understanding the problem to a tested, buildable product — so you always know where the work stands and what's been decided.
1
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Discovery

We align on the problem worth solving: business goals, technical constraints, and what version one actually needs to do. Scope gets honest here, before it gets expensive.

2
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Research

User interviews, workflow observation, and analytics replace assumptions with evidence. A focused research sprint surfaces the insights the rest of the product should bend around.

3
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Define

Insights become user journeys, information architecture, and a genuinely minimum MVP scope. Deciding what not to build is the most valuable output of this stage.

4
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Design and prototype

Wireframes to test structure, then high-fidelity design built on a component system, then an interactive prototype that behaves enough like the real product to put in front of users.

5
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Test, iterate and hand off

Usability testing catches the expensive mistakes while they're still cheap. Then engineering gets specs, tokens, and components — with our designers staying available through the build.

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Concept Validation
MVP Design and Build
Android App Development
iOS App Development
Digital Product Design
UX/UI Design
Design Systems
App Development
Website Development
User Research Agency

FAQs

Digital Product Design Services

What is digital product design?
Digital product design is the process of researching, designing, and testing digital products, like apps, websites, and platforms, to ensure they meet user needs and business goals.
How much does a product design project cost?
Costs vary depending on complexity and scope. At UntilNow, we tailor every project to fit your timeline, budget, and strategic goals.
What’s the difference between UI/UX design and digital product design?
UI/UX focuses on interface and experience, while digital product design covers the full lifecycle, from research and prototyping to usability testing and product strategy.
How long does it take to design a digital product?
Typical timelines range from 6 to 12 weeks, depending on project size, research depth, and iteration cycles.
Do you handle both strategy and design?
Yes. UntilNow combines strategic consulting with hands-on design execution to ensure your digital product is both visionary and viable.
Can you prototype ideas before full development?
Absolutely. We build interactive prototypes to test concepts with real users before investing in full builds.
How do you test and validate designs?
We use usability testing, journey mapping, and data analysis to ensure designs work seamlessly for real users
What tools do you use for product design?
We use Figma, FigJam, Notion, and collaborative user-testing platforms to streamline feedback and design delivery.

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