Innovation strategy
UntilNow helped us shape a product and brand that truly resonated with our vision. Their approach was both strategic and deeply creative—they pushed us to make brave decisions, and backed it up with design that’s intuitive, distinctive, and full of heart. We couldn’t have asked for better design partners.
Angela Liu
CEO & Co-Founder
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Innovation work shouldn't take a year and end in a slide deck. UntilNow runs focused innovation strategy engagements with founders, exec teams, and product leaders to identify the right opportunities, validate them with real users and real data, and design a roadmap that produces shippable outcomes. Strategy and prototypes from the same team, so the bet gets tested, not theorised.
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What we offer
Our Innovation Strategy Services
We treat innovation as a design problem, not a strategy paper. Every engagement is built to produce decisions, prototypes, and a clear path to shipping, not just a framework deck nobody picks up again.
- Opportunity Identification - Structured discovery to find where the real opportunities sit, across new products, new services, new audiences, or new business models.
- Innovation Frameworks - Decision frameworks and opportunity maps that give leadership teams a shared language for evaluating, prioritising, and committing to bets.
- Concept Validation - Sprint based concept validation with real users, prototypes, and data, so investment decisions are made on evidence rather than conviction alone.
- Innovation Roadmaps - Practical roadmaps connecting strategic opportunity to design, build, and launch, with clear milestones and decision gates.
- Product Innovation - New product strategy from concept through to MVP, paired with our digital product design and build capability for end to end execution.
- Fractional Innovation Leadership - Embedded senior innovation support for businesses that need consistent strategic input without the full time hire.
How we do it?
Benefits of Working with an Innovation Strategy Consultancy
The strongest innovation work bridges strategy and execution. We're built to do both, which changes what's possible from the first week.
- Designed to Ship - Every engagement produces something concrete, from validated concepts to working prototypes to shippable roadmaps.
- Evidence Over Theory - We pair strategy with prototyping and user testing, so commitments are based on real signals rather than internal opinion.
- Months, Not Quarters - Engagements are built around momentum, with sprint based formats that produce decisions in weeks rather than dragging into next year's planning cycle.
Strategy Plus Execution - Because we also design and build, innovation strategy threads cleanly into product, brand, and go to market work without translation loss.
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FAQs
Innovation Strategy Services
What is innovation strategy?
Innovation strategy is the work of deciding where a business should bet next, whether that's a new product, service, audience, or business model, and designing the path to validate and ship it. Done well, it produces clear priorities, validated concepts, and a roadmap with real momentum, not a deck that gets shelved.
How is this different from a strategy consulting firm?
Big consulting innovation engagements tend to be long, expensive, and theoretical. Our wedge is design and product fluency. We can run strategy and ship working prototypes inside the same engagement, which means concepts get tested with real users in weeks, not socialised through PowerPoint for quarters.
Can you take an idea from concept to prototype?
Yes. Many of our innovation engagements move from opportunity definition through to validated prototypes inside the same project. We pair strategy with our product design and build capability, so the same team that frames the bet also tests it.
Do you offer fractional innovation leadership?
Yes. Fractional innovation engagements give leadership teams senior strategic input on retainer, embedded into your operating rhythm. It works well for businesses that need ongoing innovation capacity but aren't ready to hire a full time chief innovation officer or product strategist.
What kinds of businesses do you work with on innovation?
Growth stage and mid market businesses launching new products, scaleups exploring new audiences or business models, and enterprise teams running discrete innovation programs alongside the core business. We're a stronger fit when speed and execution matter as much as strategic depth.
How long does an innovation strategy engagement take?
Sprint formats run 4 to 6 weeks for focused opportunity work. Full engagements covering opportunity identification, validation, and roadmap design typically run 8 to 14 weeks. Engagements that include MVP build can extend further, depending on product scope.
What's the difference between innovation strategy and digital transformation?
Digital transformation is usually about modernising existing operations, systems, and customer experiences. Innovation strategy focuses on new bets, whether that's a new product, service, or business model. The two often run in parallel, and strong innovation work tends to inform what digital transformation should prioritise.
What deliverables do we walk away with?
A documented opportunity map and prioritisation framework, validated concept briefs, prototypes for the bets worth pursuing, and a roadmap connecting strategy to design, build, and launch. For longer engagements, we also deliver business case frameworks and decision gates for ongoing portfolio management.
Results
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Testimonial
In their words
The team at UntilNow developed a strategic roadmap for our future and then delivered an incredible identity to convey this vision
Tyler Wilchek
GM of Marketing
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