01.
Refine the Core Product Experience
Vouch empowers people to collect compelling content. They believe your best spokesperson is your very own customer. To cut through the noise and get to the authenticity, Vouch needed to give users the freedom to express themselves on their terms. At the same time, the process had to be easy, quick, and intuitive.
We worked closely with the founding team to redesign the recording experience, considering a multitude of use cases - not just testimonials - to create a simple way to capture real content at scale.
02.
Positioning Strategy and Communications
We researched the market, examined existing Vouch user feedback, and worked with the founding team directly in a series of workshops to uncover a strategic platform that would allow Vouch to effectively build a moat around the brand.
Supported by Vouch’s VC team, the platform helped frame ongoing communications. Through an extensive and collaborative relationship, as well as intimate product knowledge, we were able to deliver a wide variety of assets to help communicate Vouch to the world. These included animated explainer videos, GIFs, UI Graphics, and playful brand touches—all concepted, scripted, storyboarded, and developed through UntilNow. Our relationship with the client is ongoing as we continue to support Vouch’s proactive and agile growth.
