MVP Design and Build
UntilNow helped us shape a product and brand that truly resonated with our vision. Their approach was both strategic and deeply creative—they pushed us to make brave decisions, and backed it up with design that’s intuitive, distinctive, and full of heart. We couldn’t have asked for better design partners.
Angela Liu
CEO & Co-Founder
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A real MVP is the smallest version that can prove the bet. Most aren't. UntilNow builds production grade MVPs designed to test the idea with real users without becoming the technical debt you spend the next two years rebuilding. Strategy, design, and engineering from one team, with no code or code based on what fits the product, not what fits the agency.
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What we offer
Our MVP Design and Build Services
We build MVPs as production assets, not throwaway prototypes. The goal is something real users can use, real founders can validate against, and real engineering teams can extend, without rebuilding from scratch six months later.
- MVP Strategy and Scoping: Defining the smallest version that proves the bet, identifying what to build, what to fake, and what to defer.
- MVP Design: Product design, UX, and UI for the MVP, designed against the same standards as long term product work.
- No Code MVP Build: MVPs built on no code stacks (Webflow, Bubble, Airtable, Make) where the platform fits the product. Faster to ship, cheaper to maintain, and often the right call for early stage validation.
- Code Based MVP Build: Custom built MVPs in modern stacks where no code can't carry the product. Built with engineering rigour from day one so the MVP can evolve into the long term product.
- MVP Validation: Concept validation, user testing, and analytics integration designed to produce evidence on whether the bet is real.
- Post MVP Build: Iteration, scaling, and product evolution support after MVP launch, for founders who want to keep building with the same team.
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How we do it?
Benefits of Working with an MVP Design and Build Agency
The biggest MVP risk isn't speed, it's building the wrong thing well. We design ours to avoid both traps.
- Months, Not Years: MVP engagements scoped to ship in 8 to 12 weeks, with regular release milestones along the way.
- Production Grade: Built with the rigour of long term product work, so the MVP can evolve into the real product without a costly rebuild.
- One Team: Strategy, design, and engineering handled by one studio, with no handover gaps between concept and code.
- Stack Honest: We pick no code or code based on what fits the product, not what fits the agency. Honest tradeoffs, no platform allegiance.
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FAQs
MVP Design and Build Services
How long does an MVP take to build?
Most MVP engagements run 8 to 12 weeks from kickoff to launch. Tighter scopes built on no code can sometimes ship faster. Larger MVPs with custom code, complex integrations, or regulated requirements can extend to 14 to 16 weeks. We scope tightly against the bet you're trying to prove, not against feature wish lists.
Should we build no code or code?
Depends on the product. No code wins when the product is mostly content, simple workflows, marketing automation, or standard SaaS patterns. Code wins when there's complex custom logic, heavy transaction volume, strict data residency, or specialised UX. We help you make the call based on the product, the bet, and how you want to evolve it post MVP.
What's a typical MVP budget?
No code MVPs typically start at smaller project budgets, with code based MVPs running into more substantial engagements. Cost depends on scope, stack, integrations, and whether design and validation are part of the engagement. We scope every MVP tightly against the specific bet so you know what you're paying for.
Can you keep building after MVP?
Yes. Many founders run MVP plus post launch iteration with us as a single relationship, evolving the product based on validation signals and user feedback. Post MVP work usually shifts to a retainer or sprint based engagement once the launch dust settles.
What if we don't know what the MVP should be yet?
Then we run idea validation and concept work first, before any build. Building the wrong MVP fast is worse than not building one. Idea validation helps you find the right version of yes worth building, before committing engineering capacity to it.
Do you do MVPs for funded startups, bootstrapped founders, or both?
Both. The work changes shape depending on funding stage. Funded startups often want production grade MVPs that scale into long term products. Bootstrapped founders often need lean no code MVPs that prove the bet without burning runway. We scope to fit the situation rather than running one playbook.
What's the most common MVP mistake you see?
Building too much. Most MVPs aren't minimum, they're moderate, and they take twice as long and cost twice as much as they should. The real MVP is the smallest version that can prove the specific bet you're testing. Defining what to leave out is usually more important than defining what to include.
Can you take over an MVP that's already in progress?
Sometimes. We've taken over MVPs that have stalled, hit capacity issues, or need design and product judgment alongside the engineering. Whether we can pick it up depends on the existing stack, code quality, and how far along the build is. We'll do a quick technical and product audit before committing.
Results
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that matter
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Work
MVP Design and Build Services
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Testimonial
In their words
UntilNow has masterfully crafted a visual identity for Kaiso that not only aligns with our vision, but also sets us apart in the marketplace.
Derek Sheen
Founder
Kaiso
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