Methodology

Brand Strategy

Brand is your most powerful shortcut into the consumer’s mind, creating meaning and differentiation from the competition. Our process determines what your brand will need to say, before it speaks.

Brand Strategy · UntilNow

The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.

Shirin Amirbeaggi

Shirin Amirbeaggi

,

Director of Marketing & Stakeholder Engagement

at

Chris O'Brien Lifehouse

Project

Brand Strategy

Brand is your most powerful shortcut into the consumer’s mind, creating meaning and differentiation from the competition. Our process determines what your brand will need to say, before it speaks.

Brand Strategy · UntilNow
Overview

Why would I need this?

Developing a brand that has strong foundations specifically designed to support your business strategy provides structure and clarity to your communications.

Phases

How does it work?

1

Research

Research is always undertaken, regardless of the scale of the project. Ideally a combination of qualitative, quantitative and desk research. This helps inject a degree of objectivity into the process whilst uncovering insights.

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2‍

Synthesis

The research findings are unpacked internally, reviewed and checked. Often there are internal brainstorms around findings to expand the thinking.

3‍

Workshops

Collaborative sessions enable the identification of the challenges, opportunities, truths and unknowns that your brand has or will encounter. Supported by the research but not shackled to it, these sessions are led by senior team members with extensive brand building experience.

4‍
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Phases

Activities

Research

Research is always undertaken, regardless of the scale of the project. Ideally a combination of qualitative, quantitative and desk research. This helps inject a degree of objectivity into the process whilst uncovering insights.

Synthesis

The research findings are unpacked internally, reviewed and checked. Often there are internal brainstorms around findings to expand the thinking.

Workshops

Collaborative sessions enable the identification of the challenges, opportunities, truths and unknowns that your brand has or will encounter. Supported by the research but not shackled to it, these sessions are led by senior team members with extensive brand building experience.

Phases

Activities

Research

Research is always undertaken, regardless of the scale of the project. Ideally a combination of qualitative, quantitative and desk research. This helps inject a degree of objectivity into the process whilst uncovering insights.

Synthesis

The research findings are unpacked internally, reviewed and checked. Often there are internal brainstorms around findings to expand the thinking.

Workshops

Collaborative sessions enable the identification of the challenges, opportunities, truths and unknowns that your brand has or will encounter. Supported by the research but not shackled to it, these sessions are led by senior team members with extensive brand building experience.

Capabilities and activities

What kind of work does this cover?

We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.

Brand architecture

Create structure for your brand, including sub-brands and nomenclature.

Market research

Embark on a market safari, uncovering insights and opportunities in the wild terrains of consumer behavior and competition.

Social media strategy

Linking your marketing objectives into action plans optimised for key social channels.

Testimonials

We were absolutely thrilled with our new identity. Francesco and team thought very deeply about our brand and presented some wonderful creative directions. Our new brand identity is an ideal representation of who we are and does an amazing job of communicating our core values effectively and with simplicity. They’ve truly helped us elevate our brand. We can see the difference in perception now when we present to clients.

Prasad Shringarpure

Prasad Shringarpure

,

CEO

at

Amplifyr

Results

24
+
Brand identities created
$
900
M
Total funding raised by our clients
12
+
Industries

The DNA that makes up UntilNow

We built a team with a unique mix of in-house and agency experience.

Case studies

Alternaleaf

Alternaleaf

Normalising medical cannabis in Australia

Chris O'Brien

Chris O'Brien

Refreshing the identity of a world-class, cancer treatment centre

Sven

Sven

Taking the pain out of temporary work

FAQs

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Bernard Benny
Kaga Bryan
Francesco de Chirico

Are you thinking what we’re thinking?

If all makes sense and you would like to learn more about how we can help. Let’s jump on call... no strings attached... we promise.

Perfect for

Early Stages

Start Up

Enterprise

Scale up

Estimated pricing

Project timing

Generally between 4 to 6 weeks.

What you get

We'll help you cut through the chaff and find your brands laser-focused vision. We'll spend time deeply understanding the market you are operating in, your competitive landscape and the potential opportunity space. Having understood this, we will begin crafting your brands unique value proposition, how to position yourself and craft the way your brand should communicate. With this, you'll be well-equipped to begin talking to your customers and spreading the word about your brand.

What we’ll focus on

Brand architecture

Messaging frameworks

Audience personas

Brand positioning