Brand Naming

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It was a highly collaborative process. They took the time to become well-versed in the intricacies of our business, and instead of big reveals at set milestones, we were in constant communication throughout the process. That enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.
Carma

Yosuke Hall

Co-Founder

Carma

Brand Naming
A name is more than a word. It is the beginning of your brand story. At UntilNow, we help you create names that are distinctive, memorable, and strategically aligned with your business vision. From startups to rebrands, our brand naming services combine creativity, clarity, and strategy to ensure your name connects and endures.
Book a call

What we offer

Our Brand Naming Services

Our process blends strategy and creativity to uncover names that resonate and help your brand stand out in a crowded market.

  • Brand Naming Strategy & Framework Development – We build names grounded in research, insight, and strategic positioning.
  • Creative Brand Name Ideation – Our team explores linguistic, cultural, and emotional layers to create distinctive options.
  • Product & Service Naming – Launch new offerings with cohesive, scalable naming systems.
  • Rebranding & Renaming Solutions – Revitalise legacy brands with modern, meaningful names.
  • ‍Naming Architecture – Ensure consistency across multi-brand or product portfolios.

Why would I need this?

Benefits of a Brand Naming Agency

We go beyond wordplay. Our approach ensures every name is anchored in brand strategy, audience insight, and long-term vision. Whether you are naming a startup, rebranding an established company, or developing a product suite, we partner with you to create names that last.

  • Distinct and Future-Ready Names – Crafted to grow with your brand and tested for market clarity.
  • Legal and Linguistic Validation – Names screened for trademarks and cross-cultural relevance.
  • Seamless Collaboration – We co-create with your team at every step, from idea to final shortlist.
Book a call

FAQs

Brand Naming Agency

How do you create a brand name that stands out?
We start with research to understand your brand, audience, and goals. Then we explore creative directions that balance strategy and originality.
What is the difference between naming a brand and naming a product?
A brand name defines your company identity, while a product name differentiates individual offerings within that brand ecosystem.
How long does the brand naming process take?
Typically 2–4 weeks, depending on scope. We ensure time for ideation, validation, and legal screening.
Do you help with trademark and domain registration?
Yes. We collaborate with legal partners and domain specialists to ensure availability and protection.
Can you rename an existing business or brand?
Absolutely. We help businesses modernise or reposition through strategic renaming without losing existing brand equity.
Why choose UntilNow as your naming agency?
Because we do not just deliver names. We deliver meaning. Our strategic approach ensures your name fits your brand story and scales with your vision.

Results

Metrics
that matter

250
K
We worked with Boozebud to interview customers, and understand what the company needed to do to grow.
12
weeks
We worked with the Pathzero team to validate their idea quickly, and meaningfully.
51.2
X
On average, our clients have seen a 51.2x increase in company value after working with us.

Work

Brand Naming Agency

February 15, 2022
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Works

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Helping tradies find concrete in under two minutes
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Bigger logo brand software engineer
Works

Bigger

A brand that delivers on big ambitions
November 13, 2023
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Tandem
Works

Tandem

April 5, 2025
Taking the hard work out of team work

Testimonial

In their words

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UntilNow picked the perfect name and crafted a visual identity that resonates with our audience.
Quote Person Image

Lauren Humphrey

Co-Founder

Tandem

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We can help you with ....
A name is more than a word. It is the beginning of your brand story. At UntilNow, we help you create names that are distinctive, memorable, and strategically aligned with your business vision. From startups to rebrands, our brand naming services combine creativity, clarity, and strategy to ensure your name connects and endures.
Results
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A full redesign, rebuild and CMS the team runs themselves, at the pace a fast-scaling company needs.
A$
A Series A led by QIC Ventures and R+ VC to take Arkeus global. We built the website behind the new chapter.
Star rating up form 2.5
Growth in e-commerce in 3 years
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A creative web design partner you can trust
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