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01.
From Cupcake to Handle
Originally the product was called Cupcake and whilst we don’t personally hold anything against cupcakes (what monster would?), we recommended a change of name. We often speak with founders about the power of their brand name. It works without sound, design or colour and is by far the most powerful brand asset. It should spring to mind and ideally do some great communication lifting.
Working collaboratively, we landed on Handle. A real word, easy to say and full of meaning. If the average prospect could quickly infer that the technology could ‘handle’ something for you, we were already halfway to convincing them.
02.
Making a brand that matters
From the very beginning, the team at Handle made it clear that AI should be in service of humanity. That the mundane, tedious and repetitive tasks of organising meetings was a brilliant case in point - allowing humans, as the social creatures we are, to connect better. Therefore the brand identity needed to express connection and humanity.
From the ‘H’ logomark through to the graphic system, connections were overtly pronounced through design. We embraced real-life, beautiful photography. No AI-generated images here! The colour palette was bright, optimistic and fresh. Everything was designed and carefully crafted to reinforce the brand’s perspective and mission.
03.
Launching Handle
After naming, identity design, and photography was complete, we designed and built a website for the team that could demonstrate their product across a myriad of scenarios. Real photos, real people and real use cases strengthened the proposition.
Today Handle is growing locally and internationally, expanding its capabilities every month. We check in regularly with the team and look forward to the next stage in their brand story.
