Why Webflow is Our Go-To Website Builder: 4 Key Reasons

What makes a website design tool so good that agencies like ours can't stop talking about it—without even being paid to? Spoiler: it's not hype. It's results.

At UntilNow, we're a Sydney-based digital agency and official Webflow Partner that builds websites for startups and scaling businesses. Our job is delivering rapid results for clients at different growth stages, which means we need tools that move as fast as our clients' ambitions.

Here's the thing about early-stage businesses: your online presence needs to evolve constantly. Choose the wrong website platform upfront, and you'll burn time and money rebuilding when you hit limitations. We've seen it happen too many times—teams invest in learning a platform only to migrate six months later when it can't support their growth.

That's why we're all-in on Webflow. As a certified Webflow Partner, we've built our entire agency workflow around this platform—it's our go-to solution for website design, development, and hosting. For most client engagements, it means we can deliver a custom website that scales without the traditional development bottlenecks.

Let's break down exactly why Webflow works for us (and our clients).

1. Speed Without Sacrifice: We Build Faster

When you're launching a business, you're constantly balancing cost, speed, and quality. Most website builders force you to compromise on at least one. Webflow doesn't.

Here's how we move quickly without cutting corners:

Visual development that makes sense. We can draft code visually and see changes instantly. Even our most technical team members prefer this approach—it's just faster and more intuitive than traditional coding.

Live collaboration that eliminates delays. We share preview links with clients, make changes in real-time, and keep projects moving. No more "we'll send you a staging link next week" or waiting for development cycles. We can hop on Slack, demo changes, and ship updates the same day.

Multiple people working simultaneously. One designer can be styling the homepage while another adds content to the blog. Our clients can update copy while we're building features. No engineering bottlenecks, no waiting for code reviews.

The result? We've conceptualised, built, and launched complete landing pages in days—not weeks. That means more time for strategic thinking and craft-driven work that actually moves the needle for our clients.

2. Design Freedom: Custom Websites Without Custom Code

"Wait, isn't Webflow just another Wix or Squarespace?"

We get this question a lot. Here's the difference: traditional site builders are fast and easy, but they box you into templates that look... well, like templates. You end up with a website that feels generic because it is.

Webflow gives our creative team complete control. We can bring pixel-perfect designs to life without being constrained by pre-built themes.

Designers think in design tools—so does Webflow. The platform feels like Figma or Sketch. What you design is what you build, in real-time. No translating ideas into developer tickets. No "that's not possible with our platform" conversations. Our Webflow Partner certification means we've mastered the platform's capabilities and can push it to deliver truly custom solutions.

Developers can still dive deep. If you know code, Webflow doesn't hold you back. You can add custom HTML, CSS, and JavaScript whenever you need that extra level of control. We regularly combine Webflow's visual builder with custom code to create unique functionality our clients need.

Design systems that scale. Webflow recently added Variables support—similar to Styles in Figma. You can store colours, fonts, and sizing globally, making it effortless to maintain brand consistency across your entire website.

Animations that enhance experience. The built-in interaction designer lets us create custom animations—from subtle hover effects to dynamic content loading—all optimized for responsive design across devices.

3. Enterprise-Grade Functionality: Built to Scale

Being fast and beautiful means nothing if your website can't handle growth. Webflow delivers on performance, security, and integration capabilities that rival custom-built solutions.

Security you can trust. SOC 2 Type II certification, automatic SSL certificates, regular security audits, two-factor authentication, and granular password protection—all standard. No plugins to update, no security patches to manage.

Infrastructure that performs. Webflow is powered by Amazon Web Services (AWS) and Fastly CDN. That means fast load times globally, excellent uptime, and website optimization without the headache of managing hosting infrastructure.

Integrations that work. Webflow's ecosystem includes thousands of third-party apps and integrations. Need to connect your CRM, marketing automation, or analytics tools? There's almost certainly a solution that works seamlessly. As a Webflow Partner, we have direct access to Webflow's team and can leverage advanced integration capabilities for complex client requirements.

SEO built-in. Clean code, fast loading speeds, automatic sitemap generation, and intuitive tools for managing metadata. Everything you need for search engine optimization is included—no SEO plugins required.

Ecommerce that grows with you. The native ecommerce solution handles product catalogs, checkout flows, inventory management, and integrations for stores that are serious about scaling.

4. Client-Friendly Platform: Built for Handover

Here's what separates good agencies from great ones: we build websites our clients can actually manage.

We love seeing our clients scale. That often means they'll eventually hire their own marketing team or content managers. When that happens, we don't grit our teeth about handing over the keys—Webflow makes it easy.

Version control and backups. Every change is saved. Made an update you regret? Restore to any previous version with one click. This gives clients confidence to experiment without fear of breaking things.

CMS that makes sense. Our content management system setup is intuitive enough that clients can update content confidently, without needing developer support for every small change.

Multi-language support. Once we've built your core brand and website, you can add localization for new markets directly in Webflow. Expand to new regions without rebuilding from scratch.

What Makes a Webflow Partner Different?

You might be wondering what being a Webflow Partner actually means for you as a client. Fair question.

Not every agency that builds on Webflow is a certified Partner. The Webflow Partner program recognizes agencies that have demonstrated:

• Proven expertise building complex, high-quality Webflow sites
• Client success with measurable results and positive outcomes
• Platform mastery across design, development, and best practices
• Ongoing commitment to staying current with platform updates and capabilities

For you, this means working with a team that doesn't just use Webflow—we've been vetted by Webflow themselves for our quality of work and client outcomes. You can see our partner profile and portfolio at webflow.com/@untilnow.

Our Webflow Website Portfolio

Talk is cheap. Here are recent Webflow projects we've delivered as a certified Webflow Partner:

• Elevia — Clean, modern website showcasing sustainable building solutions
• Linkby — Innovative platform connecting businesses and opportunities
• Deeligence — Professional services platform with sophisticated design
• KindiCover — Insurance solutions for childcare providers with intuitive UX
• Elfi — Modern financial services platform
• Alternaleaf — Australia's largest medicinal cannabis company, requiring robust ecommerce and compliance-focused design
• Flagship — Cutting-edge digital experience for property technology
• Snowmelt — Beautiful, conversion-focused website design
• UntilNow — Yes, we practice what we preach. Our own website is built on Webflow too.

View our complete portfolio and more case studies on our Webflow Partner profile.

Why This Matters for Your Business

We're not sponsored by Webflow—but we are a proud Webflow Partner. The difference? We chose this partnership because the platform consistently delivers results for our clients, not the other way around.

Our Webflow Partner status means we have:

• Direct access to Webflow's support and development teams
• Advanced training on platform capabilities and upcoming features
• Priority support for complex client requirements
• Proven expertise recognized by Webflow themselves

The platform has played a key role in successful venture launches and dramatically reduced time-to-market. By using Webflow for marketing websites and ecommerce, our technical teams can focus their expertise where it matters most—building the unique digital products that differentiate our clients in their markets.

Ready to Build Your Custom Webflow Website?

Whether you need a marketing site, ecommerce platform, or complex web application, we can help you move faster without compromising on design or functionality.

Contact UntilNow to discuss your project we are a certified Webflow Partner and trusted agency in Sydney, we deliver custom websites and ecommerce solutions that scale with your ambitions.

Want to see what we've built? Check out our complete portfolio on Webflow or check out our work.

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