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Article
Articles
Brand-led product design: how we build brand into the product itself
Why brands die at the login screen — and how a brand-led design system fixes it.
Francesco de Chirico
August 23, 2026
7
min read
Digital Product Design
Design Systems
Brand Strategy
UX/UI Design
Article
Articles
The ROI of Brand Strategy: How to Make the Business Case
How to measure and prove the ROI of brand strategy — the five metrics that matter, how to build the business case, and what to never promise.
Kaga Bryan
August 23, 2026
5
min read
Brand Naming
Brand Strategy
Brand Positioning
Article
Articles
Startup Branding: A Practical Guide for Founders With Limited Time and Budget
Startup branding done right at each stage — from pre-seed to series A. Where to spend, where to skip, and the minimum viable brand checklist.
Francesco de Chirico
July 17, 2026
5
min read
Brand Naming
Brand Positioning
Brand Strategy
Article
Articles
Verbal Identity: The Most Underrated Part of Brand Strategy
Verbal identity is the most underrated part of brand strategy. What it is, why it matters more than visuals, and how to build one your team will use.
Kaga Bryan
August 23, 2026
3
min read
Brand Strategy
Messaging Frameworks
Copywriting
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Article
Articles
Brand Strategy for SaaS: A Specific Playbook for Software Companies
Brand strategy for SaaS is different from generic B2B. A stage-by-stage playbook for software companies between seed and series C, plus what to skip.
Kaga Bryan
July 17, 2026
4
min read
Brand Strategy
Article
Articles
Top 10 Branding Agencies in Australia (2026)
The top 10 branding agencies in Australia, ranked. Sydney, Melbourne, and Perth studios covered. Strategic depth, creative quality, pricing, and how to choose.
Kaga Bryan
July 19, 2026
6
min read
Brand Naming
Brand Strategy
Brand Positioning
Article
Articles
Brand Refresh vs Rebrand: How to Know Which One You Actually Need
A brand refresh is a tune-up. A rebrand is a transplant. Five signs of each, a decision framework, and what it costs for B2B SaaS.
Francesco de Chirico
May 28, 2026
2
min read
Article
Articles
Tech Startup Branding: How Engineering-Led Companies Build Brands That Compound
Tech startup branding for engineering-led teams. Where to invest, common traps, and how to build a brand the engineering team will actually defend.
Kaga Bryan
June 7, 2026
2
min read
Article
Articles
6 Brand Design Trends Shaping 2026 (And How to Use Them)
The 6 brand design trends actually worth your attention in 2026, from motion identity to accessible design. Honest verdicts on what to adopt, watch, or skip.
Francesco de Chirico
June 10, 2026
8
min read
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Article
Articles
How Much Does a UX Audit Cost — And What Should You Actually Get?
A UX audit in Australia runs from $2,000 to $40,000. Here is what each price tier actually gets you, and how to spot an audit worth paying for.
Berty Bhuruth
June 7, 2026
5
min read
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Article
Articles
What Does a Branding Agency Actually Do? (And Do You Need One?)
What does a branding agency actually do? We break down branding agency services, costs in Australia, and how to know if you need one. Honest guide from a Sydney studio.
Kaga Bryan
June 10, 2026
6
min read
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Article
Articles
Company Rebranding: When and Why to Do It (and When Not To)
Company rebranding done right — five good reasons, five bad ones, what it costs, how long it takes, and the questions to answer before you start.
Kaga Bryan
July 19, 2026
4
min read
Article
Articles
Designing AI Products: UX Principles That Actually Work
AI products break the usual contract between user and interface. Outputs are probabilistic, the system can be confidently wrong, and users don't know whether to trust it. Here are eight UX principles we use at UntilNow to design AI products that people actually keep coming back to.
Berty Bhuruth
May 26, 2026
10
min read
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Article
Articles
What is a design system? (And why your product team needs one)
A practical explainer on what a design system really is, why product teams need one, when to invest, and what good looks like in Figma — plus why systems matter more in the AI era.
Charles Hoang
June 9, 2026
7
min read
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Article
Articles
UX vs UI: What's the Difference, and Why It Matters for Your Product
UX makes a product make sense; UI makes it feel effortless. Here's how the two disciplines differ, where they overlap, and which one your product is missing.
Francesco de Chirico
July 19, 2026
4
min read
Article
Articles
What Does a UX Agency Actually Do? (And How to Choose the Right One)
What does a UX agency do? Learn what services to expect, how to evaluate agencies, and when it's time to hire one. A practical guide for founders and product leaders.
Francesco de Chirico
March 21, 2026
5
min read
Article
Articles
Why founders should still care deeply about their website
Discover why founders should still care deeply about their website. Learn how your website serves as a stable digital headquarters, vital for business growth and credibility.
March 14, 2026
2
min read
Article
Articles
The design process is changing. Here's how our product design process adapted.
Every week there's a new AI tool. A new model. A new capability. When anyone can build software, the thing that separates the products people use from the ones they don't is how they feel. That's product taste — and it's the moat.
Francesco de Chirico
August 23, 2026
3
min read
Article
Articles
Francesco de Chirico
July 19, 2026
3
min read
Article
Articles
What Is UX Design? A Practical Guide for Founders and Product Teams
UX design is how you make sure your product works for the humans using it. A practical guide for people who buy UX design, not people who do it.
Francesco de Chirico
July 19, 2026
4
min read
Article
Articles
Building Great Brands in a World of AI Slop
AI is making brand content faster — and more generic. Here's how to protect your brand identity, sharpen your positioning, and keep human judgement at the centre of your creative strategy.
Kaga Bryan
July 16, 2026
2
min read
Brand Guidelines
Design Systems
Ad Creative
Visual Identity
Article
Articles
How We Work at UntilNow
UntilNow is a Sydney-based design agency that works as part of your team — not outside it. We co-create brands, digital products and experiences through close collaboration, honest communication and a shared commitment to real business outcomes.
Kaga Bryan
February 6, 2026
2
min read
Article
Articles
Why Understanding What Makes a Good Logo is Essential for Your Brand Success
Discover what makes a good logo essential for your brand's success. Learn key characteristics and design principles that lead to a strong brand identity.
Kaga Bryan
January 31, 2026
5
min read
Article
Articles
Top 5 Branding Companies Near Me for Business Growth
Discover the top 5 branding companies near me and unlock your business's potential! Learn how these experts elevate brand identity and growth.
January 31, 2026
5
min read
Article
Articles
UI UX Design Agency: Where Brand Promise Meets Reality
How the best UI & UX design agencies transform brands by turning promises into experiences that users believe
Francesco de Chirico
April 30, 2026
3
min read
Article
Articles
The Rebrand Rollout Guide
Learn how to plan a rebrand rollout that drives impact and avoids misfires. This guide covers key stages, communication planning and best practices for a seamless launch.
Kaga Bryan
January 26, 2026
2
min read
Article
Articles
How to Conduct a UI/UX Design Audit
Explore proven methods to conduct a UI/UX design audit. Learn key steps, tools, and checklists to uncover usability issues, enhance flow, and elevate digital product experiences with UntilNow.
Berty Bhuruth
March 5, 2026
3
min read
Article
Articles
Unblock Product Decision Making With UX Research
Unblock Product Decision Making With UX Research by mastering information collection and strategic UX research methods. Enhance user experience and business outcomes efficiently.
Mikaela Larkin
June 7, 2026
3
min read
Article
Articles
Why Webflow is Our Go-To Website Builder: 4 Key Reasons
Discover why UntilNow, a certified Webflow Partner agency, uses Webflow for rapid, scalable website development. Learn how we deliver custom design without code limitations.
Ben Smith
January 26, 2026
3
min read
Article
Articles
Why Tech Startups Should Rethink In-House Hiring
Discover the strategic benefits of outsourcing for tech startups. Learn why rethinking in-house hiring can improve flexibility and reduce costs.
Francesco de Chirico
June 7, 2026
5
min read
Article
Articles
Venture Studios: A primer
Is it a VC? Is it an accelerator? Is it an incubator? Come find out.
Nico Alexiev
June 7, 2026
5
min read
Article
Articles
3 things to consider when naming your start up
When it comes to brand assets, it is your name that ranks as the most important. Names exist without colour, shape, typography or jingle. They exist above it all.
Kaga Bryan
June 11, 2026
3
min read
Article
Articles
Product designers take note - Tokens save time and money
Design tokens are a foundational technology that supports the present and future.
Charles Hoang
April 30, 2026
3
min read
Article
Articles
Considering UX when screens disappear
We’re about to eclipse physical displays. What will this mean for product design?
Berty Bhuruth
April 30, 2026
5
min read
Article
Articles
Unpacking the Minimum Viable Brand
For most people the idea of a Minimum Viable Brand or MVB is a new concept, but for many founders or those in venture communities it is not, so let’s step through this accordingly. It’ll be fun, I promise.
Kaga Bryan
January 20, 2026
3
min read
Concept Validation
MVP Design and Build
Android App Development
iOS App Development
Digital Product Design
UX/UI Design
Design Systems
App Development
Website Development
User Research Agency
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