Branding

By taking the time to develop a genuine understanding of our business and where we want to go UntilNow have created a powerful new visual identity that has been transformative for our us.

Andy Williamson

CEO

BoozeBud

Most branding projects end with a beautiful PDF and a team that quietly reverts to the old templates. UntilNow works the other way. We run branding as one connected engagement, from positioning and naming through visual identity, tone of voice and guidelines, and we stay through rollout across web, product and print. You get a brand your team can use on Monday, not a document they have to interpret first.

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What we offer

Our Branding Services

Branding is a system, not a logo. Every piece below connects to the next, so positioning shapes the name, the name shapes the identity, and the guidelines make all of it repeatable without us in the room.

Brand Strategy

Positioning, architecture and messaging defined in formats your team can act on, not a strategy deck that needs translating first.

Brand Positioning

Focused workshops to find the wedge that separates you from the field, then the language to express it across marketing, sales and product.

Brand Naming

Distinctive, market ready names for new ventures, products and rebrands, screened for trademark and cross cultural clarity.

Visual Identity

Logo, colour, typography and graphic language built as a flexible visual identity system that holds together across every channel your brand appears on.

Tone of Voice & Messaging

How the brand sounds in a headline, a sales email and an error message, with message maps and worked examples your writers can copy.

Brand Guidelines & Rollout

A brand book or digital portal designed to be used, plus the implementation work that gets the identity live across web, product, deck and print.

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Custom Icon Library

Custom icon sets that add clarity, polish, and recognisability across product and marketing. We design cohesive libraries that reflect your visual identity and integrate cleanly into your design system.

Brand Rollout

End to end brand rollout across web, product, social, and print. One team handling sequencing, ownership, and production capacity, so rebrands actually land the way they were approved.

Iconography

Cohesive icons add clarity, polish, and recognisability. We design custom icon sets that reflect your visual identity, work across product and marketing, and slot cleanly into design systems and brand guidelines.

Graphic Design Concepts

Every design project starts with an idea worth building around. We develop graphic design concepts across brand, campaign, and editorial work, giving you clear creative directions to choose from before committing to production.

Event Collateral

Events are brand moments that live and die on the details. We design event collateral across signage, brochures, giveaways, and print, so every touchpoint reinforces the brand your audience came to see.

Brand Imagery

Distinctive imagery signals a distinctive brand. We art direct and produce brand imagery across photography, illustration, and AI generated visuals, designed to carry brand voice consistently across web, campaigns, and social.

Brand Illustrations

Original illustration gives your brand a visual asset competitors can't copy from a stock library. We develop illustration systems with defined styles, rules, and toolkits, so your brand has a visual language that scales.

Rebranding Services

Rebrands only land when the strategy, identity, and rollout work together. We run rebrands as end to end engagements, from repositioning through to new identity, guidelines, and launch across web, product, and every touchpoint.

Logo Design

A logo is often the first impression a brand makes. We design logos that work hard in every context, distinctive at scale, ownable in your category, and built to earn recognition over years, not just at launch.

Character Development

Distinctive characters give your brand a personality customers actually remember. We design and develop characters and mascots that carry brand voice, values, and warmth across product, campaigns, and content.

Campaign Concepts

Every great campaign starts with a big idea. We develop campaign concepts that flex across channels and formats, giving your brand a unified story to tell across paid, organic, and earned surfaces.

How do we do it?

Benefits of Working with a Branding Agency

Most in-house teams do not have the bandwidth to hold a brand together while also shipping campaigns. The result is more revision rounds, drifting consistency, and performance that quietly declines. A branding agency exists to remove that tax.

One team, strategy through rollout

Positioning, naming, identity and guidelines handled by the same people, so nothing gets lost in the handover between three different agencies.

Recognition that compounds

A consistent brand means every touchpoint reinforces the last, building recognition and trust over time instead of resetting it.

Built for real use

We design for the way your marketing, sales and product teams actually work, so the brand holds up in their hands and not just in the presentation.

Bridge into product and web

Because we also design and build digital products, the brand threads into the interface itself rather than stopping at the marketing site.

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Results

4.5

stars

Apple App Store rating

250

new customers in the first 6 months

60% growth in e-commerce in 3 years

4.8

4.8 star rating up from 2.5

videos

unique videos

Raised in Series A funding for Arkeus, backed by our website design.

Testimonial

In their words

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Handle is a unique brand we’re truly proud of. It’s exhilarating to constantly hear from our customers and network how much they love and resonate with it.

Nathan Adler

Co-Founder

Handle

Work

Branding Services

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Works

Cake

Rebranding Australia’s leading start-up equity solution

Works

Handle

Launching an AI assistant platform that lets the humans do the talking.

Works

Deeligence

Harnessing AI to streamline how law firms provide due diligence.

Results

How a branding engagement runs

Five phases, roughly eight to sixteen weeks depending on scope. Each one ends with a decision, not just a deliverable, so you always know what has been settled before the next phase starts.

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Discovery and audit

Week 1 to 2. Interviews with your leadership, sales and customers, an audit of the brand as it exists today across every touchpoint, and a read of the category you compete in. This phase ends with the real problem written down, which is not always the one in the brief.

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Strategy and positioning

Week 2 to 4. Category frame, audience, and the difference you can defend. Naming happens here too when it is in scope. The output is a one page brief your team can hold in their head, not a sixty page deck.

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Identity design

Week 4 to 8. Two or three genuinely different directions, presented in real applications rather than on a white artboard, because a logo on its own tells you very little. One direction is chosen and built out into a full system: logo, colour, typography, graphic language, motion.

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Voice and system

Week 7 to 11. Tone of voice, messaging framework, and the guidelines that document every decision. Delivered as a brand book, a digital brand portal, or both, depending on how your team works day to day.

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Rollout and handover

Week 10 onward. The identity applied to the surfaces that matter first, usually web, product, deck and social. We stay through this phase because rollout is where most brands quietly lose their consistency.

Branding