Methodology

Idea Validation

Ideas are cheap. Bringing them to life can be costly. We help you validate the market readiness of your idea, illuminating the path forward.

Two people working on an idea with a white board

It was a highly collaborative process that enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.

Yosuke Hall

Yosuke Hall

,

Co-Founder

at

Carma

Project

Idea Validation

Ideas are cheap. Bringing them to life can be costly. We help you validate the market readiness of your idea, illuminating the path forward.

Two people working on an idea with a white board
Overview

Why would I need this?

Ideas are cheap. Bringing them to life is costly. We help you validate the market’s readiness for your idea, the perceived value in it, its ability to cut through the noise and ultimately your long-term success were you to pursue it.

UntilNow team at work
UntilNow team member looking at design on mobile
Phases

How does it work?

1

Customer research

Engage directly with potential customers to grasp their pain points, needs, and preferences. By collecting qualitative and quantitative insights, founders can refine and adapt their idea to better serve their target customer profile.

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2‍

Market research

Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.

3‍

Competitive landscape evaluation

Analyse existing solutions and key players in the market. Understanding where the competition stands and identifying gaps can provide a clearer path to differentiation and positioning your idea uniquely.

4‍

Concept development

With a tighter understanding of the customer problems and the competitive landscape we create captivating concepts of your future product.

5

Monetisation and distribution

Explore various avenues to generate income from the idea. Identify appropriate channels to get your product or service in the hands of customers.

6
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Phases

How does it work?

Customer research

Engage directly with potential customers to grasp their pain points, needs, and preferences. By collecting qualitative and quantitative insights, founders can refine and adapt their idea to better serve their target customer profile.

Market research

Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.

Competitive landscape evaluation

Analyse existing solutions and key players in the market. Understanding where the competition stands and identifying gaps can provide a clearer path to differentiation and positioning your idea uniquely.

Concept development

With a tighter understanding of the customer problems and the competitive landscape we create captivating concepts of your future product.

Monetisation and distribution

Explore various avenues to generate income from the idea. Identify appropriate channels to get your product or service in the hands of customers.

Phases

How does it work?

Customer research

Engage directly with potential customers to grasp their pain points, needs, and preferences. By collecting qualitative and quantitative insights, founders can refine and adapt their idea to better serve their target customer profile.

Market research

Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.

Competitive landscape evaluation

Analyse existing solutions and key players in the market. Understanding where the competition stands and identifying gaps can provide a clearer path to differentiation and positioning your idea uniquely.

Concept development

With a tighter understanding of the customer problems and the competitive landscape we create captivating concepts of your future product.

Monetisation and distribution

Explore various avenues to generate income from the idea. Identify appropriate channels to get your product or service in the hands of customers.

Capabilities and activities

What kind of work does this cover?

We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.

Analytics strategy and implementation

Dive deep into the data ocean with cutting-edge tools, unraveling the mysteries of user behavior and app dynamics.

Analytics tracking

Track every click, swipe, and interaction, transforming raw data into actionable insights and bold strategies.

Market research

Embark on a market safari, uncovering insights and opportunities in the wild terrains of consumer behavior and competition.

Product discovery

Set sail on a voyage of discovery, charting unknown territories to unearth hidden product gems and opportunities.

Webflow Build

Create visually stunning and interactive websites without the need for coding, and make them easy to update.

Testimonials

We were absolutely thrilled with our new identity. Francesco and team thought very deeply about our brand and presented some wonderful creative directions. Our new brand identity is an ideal representation of who we are and does an amazing job of communicating our core values effectively and with simplicity. They’ve truly helped us elevate our brand. We can see the difference in perception now when we present to clients.

Prasad Shringarpure

Prasad Shringarpure

,

CEO

at

Amplifyr

Results

34
+
Digital products shipped
$
900
M
Total funding raised by our clients
26
+
Industries

The DNA that makes up UntilNow

We built a team with a unique mix of in-house and agency experience.

Case studies

Kaiso

Kaiso

ISO compliance never felt (and looked) so good.

Flagship

Flagship

Transforming bricks & mortar retail through technology

Pathzero

Pathzero

Leading the transition to net zero corporate emissions

FAQs

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Mikaela Larkin
Charles Hoang
Francesco de Chirico
Ben Smith

Are you thinking what we’re thinking?

If all makes sense and you would like to learn more about how we can help. Let’s jump on call... no strings attached... we promise.

Perfect for

Early Stages

Enterprise

Scale up

Estimated pricing

Project timing

Generally between 4 to 8 weeks. Can also be rolled out as a subscription.

What you get

You'll get access to experienced minds in the industry who have worked across a huge variety of products and industries. We'll work shoulder to shoulder with you to deep dive into the competitive landscape and your customer core needs. We'll analyse your idea as a solution and help you gain the conviction you need to double down and get to work.

What we’ll focus on

Market analysis report

Customer interview recruitment

Customer research report

Competitors gap analysis highlighting unmet needs

Product Concepts

Breakdown of potential pricing strategies

Distribution channel analysis and recommendations