Visual Identity

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By taking the time to develop a genuine understanding of our business and where we want to go UntilNow have created a powerful new visual identity that has been transformative for our us.
BoozeBud

Andy Williamson

CEO

BoozeBud

UntilNow’s visual identity agency shapes how brands are seen, felt, and remembered through clear systems of design, colour, and language. We partner with businesses to craft identities that express who they are, consistently and confidently across every medium.
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Brand consistency performs better

Being on-brand multiplies the power of individual assets by having them work together towards the same goal.

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Most in-house teams don’t have the bandwidth (or skills) to focus on branding. Then already-busy teams need more rounds of revisions, lose campaign consistency, and see performance take a hit.

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Services

Logo Design

Character Development

Campaign Concepts

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Results

4x
4x Growth in e-commerce in 3 years

Growth in e-commerce in 3 years

4.8
4.8 Star rating up from 2.5

Star rating up from 2.5

4
weeks
design & build

A full redesign, rebuild and CMS the team runs themselves, at the pace a fast-scaling company needs.

In-house
No dev in the loop

A flexible CMS the Arkeus team runs themselves, publishing news and roles without a developer.

A$
25
M
Series A

A Series A led by QIC Ventures and R+ VC to take Arkeus global. We built the website behind the new chapter.

3
x
MRR following brand launch

MRR following brand launch

Testimonial

In their words

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Handle is a unique brand we’re truly proud of. It’s exhilarating to constantly hear from our customers and network how much they love and resonate with it.
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Nathan Adler

Co-Founder

Handle

All articles

Articles
Startup Branding: A Practical Guide for Founders With Limited Time and Budget
Startup branding done right at each stage — from pre-seed to series A. Where to spend, where to skip, and the minimum viable brand checklist.
Francesco de Chirico

Francesco de Chirico

July 17, 2026

5

min read

Articles
Brand Strategy for SaaS: A Specific Playbook for Software Companies
Brand strategy for SaaS is different from generic B2B. A stage-by-stage playbook for software companies between seed and series C, plus what to skip.
Kaga Bryan

Kaga Bryan

July 17, 2026

4

min read

Articles
Brand Refresh vs Rebrand: How to Know Which One You Actually Need
A brand refresh is a tune-up. A rebrand is a transplant. Five signs of each, a decision framework, and what it costs for B2B SaaS.
Francesco de Chirico

Francesco de Chirico

May 28, 2026

2

min read

FAQs

Visual Identity Agency

What’s included in a visual identity package?
Our packages include brand discovery, logo design, colour palette development, typography, and visual systems documentation.
How long does the visual identity process take?
Most projects take 6–10 weeks, depending on scope and the number of deliverables.
Can you refresh or evolve an existing brand identity?
Yes. We modernise existing brands by building on what works and strengthening areas that need clarity or cohesion.
Do you create brand guidelines?
Absolutely. Every identity project concludes with a detailed brand system that outlines correct logo use, colour applications, and design rules.
How do you ensure consistency across digital and print?
We test every element across channels and provide scalable systems to ensure colour accuracy and alignment everywhere.

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