AI-Powered Creative
Working with UntilNow felt organic and like an extension of our team. We knew after the first meeting you understood us as founders, the problem we were solving and were without a doubt the right partner.
Carla Penn-Kahn
Co-Founder
ProfitPeak
AI isn't replacing designers. It's giving good ones more leverage. UntilNow runs AI as part of a hybrid creative workflow, with brief, generation, curation, and craft handled by the same team. Faster turnarounds, more variants, and the same brand bar. No AI weirdness, no agentic everything theatre, just creative that earns its place.
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What we offer
Our AI Powered Creative Services
We treat AI as a new medium that needs direction, taste, and workflow design to produce work that's actually on brand. Generation alone isn't the offer. Generation plus craft plus governance is.
- AI Video Production: Generative video creation at scale, from concept through generation, edit, and finish, designed for ads, social, and product content where volume and brand consistency both matter.
- AI Imagery and Brand Visuals: Generative imagery for ads, social, decks, and editorial use, designed against trained brand references so output stays on system rather than drifting generic.
- Character and Avatar Development: AI generated characters and on brand avatars for personalised content, scalable video, and campaign work, with consistency across scenes and formats.
- Translation and Transcreation: AI assisted localisation across languages and markets, with human review on cultural, brand, and tone considerations where direct translation would lose meaning.
- AI Production at Scale: High volume creative production with brand guardrails, prompt frameworks, and human QA at every stage. For lifecycle, performance, and always on creative where volume is the constraint.
- Hybrid Creative Workflow Design: Workflow design and prompt frameworks for in-house creative teams adopting AI, including custom model setup, brand library training, and team enablement.
How we do it?
Benefits of Working with an AI Powered Creative Studio
AI done well unlocks new formats, faster pipelines, and more creative variance, without diluting the brand. We're built to do exactly that.
- Speed Without Sacrifice: Generate, iterate, and localise creative at a pace traditional production can't match, without dropping the craft bar.
- Brand Consistent at Volume: Custom references, trained models, and prompt frameworks keep output aligned with your brand system across every team member using the workflow.
- Hybrid by Design: AI for ideation, iteration, and scale, paired with traditional direction, edit, and craft. The combination outperforms either approach alone.
- Responsible by Default: Rights, consent, attribution, and client policy considered from the start of every engagement, not retrofitted at production stage.
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FAQs
AI Powered Creative Services
Will the work look "AI"?
Not if it's done well. The reason most AI creative looks AI is generic prompting against generic models. We use custom style references, trained brand libraries, and human direction at every stage, so output reflects your brand system rather than the default aesthetic of whatever model produced it.
How is this different from regular creative?
The brief, judgment, and quality bar are the same. The production pipeline is different. AI lets us produce more variants, faster turnarounds, and formats that were previously too expensive to try, particularly for localisation, lifecycle, performance creative, and high volume social. Hybrid workflows tend to outperform either traditional or AI only approaches on cost and creative range.
Can you match our brand with a custom model or style?
Yes. We train custom visual and voice references so generative output stays within your brand system. Custom references, prompt frameworks, and curated reference libraries are part of how we build AI workflows for clients with established brand systems.
How do you handle rights, consent, and attribution?
We follow platform licensing, client policy, and responsible use guidelines as standard. Likeness, voice, and training data decisions are contracted carefully, model use is documented per project, and we apply human in the loop review for sensitive content. For regulated industries or brand sensitive contexts, the governance layer is built in from the start.
What kinds of content work well with AI?
Product imagery, campaign variants, localisation, brand environments, character led content, talking head video, lifecycle email creative, and rapid concept exploration tend to benefit most. Documentary realism, real likenesses, and scenarios needing specific people are usually better served by traditional production, and we'll say so when that's the case.
How much faster is AI production compared to traditional?
Depends on the content type. We regularly see two to ten times throughput improvements on repetitive creative, including localisation, ad variants, and product visuals. The biggest gains come from formats where iteration cycles were previously the bottleneck, like producing 30 versions of an ad creative for testing.
Can you integrate AI into our existing creative team?
Yes. We help in-house teams design AI workflows, build prompt libraries, train custom references, and run enablement sessions for marketing, content, and design teams. Workflow integration matters more than tool selection, so we focus on how AI gets used inside your operating rhythm rather than just which tools to adopt.
Do you combine AI with traditional production?
Most of our best work is hybrid. AI for ideation, iteration, and scale, combined with traditional direction, edit, and craft. The combination consistently outperforms either approach on its own, particularly for engagements where brand bar and volume both matter.
Results
Metrics
that matter
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Work
AI Powered Creative Services
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Testimonial
In their words
I can only say good things about UntilNow. They are very efficient and have strong expertise in their field. We won't hesitate to recommend their services to startups, scale ups and corporates.
Enguerrand Vidor
CEO
Sven
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