Part Time-Fractional

A design retainer is an ongoing arrangement where UntilNow provides continuous design capability at an agreed level of capacity, rather than scoping each piece of work separately.

A project engagement is design or brand work delivered against a defined scope, timeline, and set of deliverables. You agree what will be produced and by when, and we build to that brief.

Fractional services provide part-time access to senior professionals, such as strategy, product, or design experts, without the overhead of full-time hiring. They bring leadership, structure, and direction to your business when and where it’s needed most.

A venture partnership is an arrangement where UntilNow exchanges some or all of its fee for equity in your business, usually on a part cash, part equity basis. We invest our design capability in return for a stake in the outcome.

We create brand strategy, naming, visual identity, messaging, and guidelines to ensure a cohesive brand experience.

Yes. This is one of our core value adds. We have been there and done it multiple times. We can help you decide what is going to have the biggest impact at each stage of your journey.

We can tailor strategies for websites, social media, email marketing, and community engagement.

We specialise in modern frameworks like React, Next.js, and Webflow, among others.

Because we bring strategy and execution together. Unlike other creative agencies, we partner with you from idea validation to launch, ensuring every step drives measurable growth.

By removing repetitive manual tasks, teams can focus on higher-impact work while AI handles workflows in the background.

Not if it's done well. The reason most AI creative looks AI is generic prompting against generic models. We use custom style references, trained brand libraries, and human direction at every stage, so output reflects your brand system rather than the default aesthetic of whatever model produced it.

An ad creative agency develops the concepts, visuals, copy, and production behind paid advertising — across channels like social, search, display, video, and out-of-home. UntilNow handles everything from single-asset briefs to integrated multi-channel campaigns.

We use Kotlin, Java, Flutter, and React Native, selecting the best tech stack based on your app’s performance, scalability, and design requirements.

We develop native iOS and Android apps, hybrid apps, and responsive web apps tailored to your business goals.

We start with research to understand your brand, audience, and goals. Then we explore creative directions that balance strategy and originality.

Brand strategy defines who you are as a business, who you serve, and what makes you different. It articulates your positioning, audience, value proposition, and the messaging architecture every team uses to talk about the company. Done well, it shapes product, marketing, and hiring decisions, not just the homepage.

A typical brand guidelines document covers brand strategy and positioning, logo system and usage rules, colour palette, typography, photography and illustration style, iconography, tone of voice, and worked application examples across web, social, print, and product. Larger systems also include motion, sub brand architecture, and governance frameworks.

Brand positioning is your competitive stance. It defines the category you compete in, who you serve, what you offer that's genuinely different, and why that difference matters to your audience. It's the foundation that everything else, from messaging to product to marketing, gets built on top of.

Brand messaging, web and landing page copy, editorial and long-form content, ad and performance copy, product marketing, email, and voice and tone systems.

A design system is a shared set of foundations, components and guidelines — everything from colour and spacing tokens to production-ready components and usage docs — that helps designers and engineers ship consistent product faster.

Digital product design is the process of researching, designing, and testing digital products, like apps, websites, and platforms, to ensure they meet user needs and business goals.

Information architecture, structure, layout, typography, illustration where relevant, data visualisation, and production ready files for digital and print. Most engagements also include cover and section design, navigation, and content style for repeat publications. We can also handle photography, illustration commissioning, or art direction where the report needs custom imagery.

We can. Many clients run email design and copywriting as a single engagement, with our writers handling subject lines, body copy, and lifecycle sequences. We can also design templates around your existing copy if you'd rather keep writing in house.

Idea validation is the process of testing and analysing your concept before launch to ensure it solves real problems and meets market demand.

Custom illustration design is original artwork created specifically for your brand — shaped around your tone, audience, and use cases rather than pulled from a generic stock library.

Innovation strategy is the work of deciding where a business should bet next, whether that's a new product, service, audience, or business model, and designing the path to validate and ship it. Done well, it produces clear priorities, validated concepts, and a roadmap with real momentum, not a deck that gets shelved.

Positioning defines your competitive stance — what category you compete in, who you serve, and how you're different. Messaging translates that positioning into language your audiences respond to. Good messaging is grounded in clear positioning.

We create brand animations, explainer videos, 2D and 3D animations, product demos, UI motion design, and social media motion graphics.

No-code isn't right for everything. Products with complex custom logic, heavy transaction volume, strict data residency, or deeply specialised UX are usually better served by custom engineering. We'll tell you honestly when no-code is the wrong fit.

Yes. Production ready dielines, specs, and finish details are part of every packaging engagement. We design with production reality in mind from concept stage, so the finished pack reflects what was approved on screen, not a watered down version of it.

Yes. Many engagements are content plus design from the start, with our writers working on narrative, copy, and structure alongside the visual design. We can also design around content you've already written, sharpening flow and hierarchy where the structure needs work.

Annual reports, research and impact reports, brochures, capability decks, books and editorial publications, environmental graphics and wayfinding, packaging, and event collateral. We also design print systems and templates for in-house teams producing recurring work.

Technical fixes can show results in weeks. On-page optimisation typically moves rankings in 1–3 months. New content ranking for competitive terms usually takes 3–6 months. We set expectations and milestones at the start so you know what to expect.

We offer full-service social media strategy, content creation, paid campaigns, community management, and performance reporting; all tailored to your brand.

A tone of voice is the distinctive personality and style your brand uses in all written and spoken communication. It covers word choice, sentence structure, rhythm, formality, and emotional register. A defined tone helps every writer on your team sound like one brand rather than many.

It covers the entire process from user research and wireframing to interface design, prototyping, and usability testing.

We use a mix of qualitative and quantitative methods, including interviews, usability tests, surveys, and analytics, to understand user behaviour and motivations.

Our packages include brand discovery, logo design, colour palette development, typography, and visual systems documentation.

Webflow is a no-code development platform that lets you design, build, and launch high-performing websites faster. It combines design flexibility with built-in CMS and hosting, reducing reliance on plugins and developers.

Our services cover everything from UX strategy and responsive design to development, integrations and SEO optimisation. We handle every step, from discovery to launch, ensuring clarity and consistency throughout.

Design focuses on look, feel, and user experience. Development brings that vision to life through code, integrations, and scalable systems that make the website work.

We build iOS apps using Swift, SwiftUI, and modern development frameworks optimised for Apple’s ecosystem, supported by secure backend integrations.

Generic tools generate generic results. They produce imagery that has no specific connection to your brand world, which means outputs from different team members rarely look like the same brand. We train and curate libraries built around your visual identity, with prompt frameworks and style references that keep generation consistent across users and use cases.

Most MVP engagements run 8 to 12 weeks from kickoff to launch. Tighter scopes built on no code can sometimes ship faster. Larger MVPs with custom code, complex integrations, or regulated requirements can extend to 14 to 16 weeks. We scope tightly against the bet you're trying to prove, not against feature wish lists.

Depends on the question. Wireframes work when you need to shape structure, navigation, or information architecture. Prototypes work when you need to test interactions, decisions, or user behaviour. The biggest mistake is building a high fidelity prototype to answer a structural question, or vice versa, both produce noise instead of clarity.

A focused UX or UI audit typically runs 1 to 2 weeks. Comprehensive audits covering UX, UI, accessibility, performance, and journey analysis usually run 2 to 4 weeks. Larger product surfaces or enterprise platforms can extend further depending on scope.

Translation converts language. Localisation adapts the entire experience, including copy, design, UX patterns, content priorities, and technical setup, for a specific region or market. A translated site has the same content in a different language. A localised site reads as if it was made for that market in the first place.

Projects suit work that can be clearly scoped, such as a website, a brand identity, a design system, or a product build. They also suit focused discovery work like strategy, positioning, or innovation sprints.

Retainers cover continuous product design, including feature work, UI iteration, and design QA, as well as ongoing brand work such as campaign design, content systems, and brand evolution.

Traditional consulting often provides external advice or reports. Fractional experts, on the other hand, embed directly into your organisation, working hands-on with your team to lead, implement, and deliver measurable outcomes.

Rather than billing the full fee, we agree a split between cash and equity. This preserves your cash while giving us a share in the value we help create. [VERIFY: confirm typical cash to equity split ranges]

Not a problem. We can refine and modernise specific elements while maintaining the others

We design for web apps, mobile apps, and multi-platform experiences. Whatever you need!

Yes, we create branded content, from social media visuals to campaigns to long-form storytelling.

Yes! We collaborate with internal and external dev teams to ensure a smooth handoff.

Timelines depend on project scope, but a typical website development project takes 6–10 weeks, while apps may take longer depending on complexity. We always start with clear milestones and regular updates.

Yes, we integrate with leading CRMs, marketing platforms, and analytics tools for seamless automation.

The brief, judgment, and quality bar are the same. The production pipeline is different. AI lets us produce more variants, faster turnarounds, and formats that were previously too expensive to try, particularly for localisation, lifecycle, performance creative, and high volume social. Hybrid workflows tend to outperform either traditional or AI only approaches on cost and creative range.

Static social and display, motion graphics, short-form video, landing pages, out-of-home, and integrated campaigns. We can produce single assets or fully scaled creative systems with dozens of variants.

Most projects range from 8 to 16 weeks, depending on complexity, features, and testing requirements.

Every project is different. We scope based on your product vision, complexity, and timeline, offering transparent estimates before we begin.

A brand name defines your company identity, while a product name differentiates individual offerings within that brand ecosystem.

Positioning is one piece of brand strategy. It defines your competitive stance, the category you compete in, who you serve, and how you're different. Brand strategy is the broader system that includes positioning plus audience definition, value proposition, messaging architecture, brand architecture, and activation guidance.

A focused brand book runs 4 to 6 weeks once the underlying identity is settled. Comprehensive guidelines covering strategy, voice, motion, and digital portal delivery typically run 8 to 12 weeks. Updates to existing guidelines can move faster depending on scope.

Positioning is the strategic stance. Messaging is how you express that stance in language your audience responds to. Good messaging is grounded in clear positioning. Without positioning, messaging tends to drift into generic claims that could apply to any competitor in your category.

We research your audience, competitors, and founders, then develop a voice framework — principles, dos and don'ts, and worked examples — your team can actually use.

Costs vary based on scope, the number of components, and whether we're designing, coding, or both. At UntilNow, we scope every engagement to match your timeline, product surface area, and team maturity.

Costs vary depending on complexity and scope. At UntilNow, we tailor every project to fit your timeline, budget, and strategic goals.

Yes. Annual reports, research reports, sustainability and impact reports, and benchmark studies are all part of the work. Each has different priorities (compliance, narrative, data weight, audience), so we approach scope and design accordingly rather than running one template across categories.

We design and build templates for the major ESPs, including Klaviyo, Mailchimp, HubSpot, and Customer.io. We can also work with custom transactional email systems where needed. The platform choice usually depends on your tech stack, audience volume, and lifecycle requirements.

We combine user interviews, ad campaigns, landing page testing, prototype validation, and A/B testing to gather real-world insights.

Brand illustrations, editorial illustration, icon sets, character design, storyboards, infographics, data visualisation, and campaign artwork — in 2D, 3D, and hybrid styles.

Big consulting innovation engagements tend to be long, expensive, and theoretical. Our wedge is design and product fluency. We can run strategy and ship working prototypes inside the same engagement, which means concepts get tested with real users in weeks, not socialised through PowerPoint for quarters.

Typical engagements run 6–10 weeks. Faster projects skip deep customer research; longer projects include research, competitor analysis, and enablement. Enterprise projects with multiple audiences can extend to 12–16 weeks.

Yes. We specialise in UI and UX motion design that enhances usability and improves user experience in digital products.

We work primarily in Webflow (marketing sites), Framer (high-fidelity marketing and prototypes), Bubble (web apps), Airtable and Softr (internal tools), and Zapier or Make for automation. Platform selection depends on the project.

Yes. We design to your manufacturer's specs and constraints, working with their dielines, paper stocks, and finish capabilities. For brands that don't yet have a production partner, we can introduce trusted print and packaging partners who've worked alongside the studio.

Both, plus Google Slides and Figma. We deliver in the tool your team needs to edit in. PowerPoint and Keynote remain the standard for sales and investor work. Figma is increasingly common for product and brand decks. Google Slides works well for collaborative, fast moving teams.

Yes. We can design only, or take projects through to production with trusted print partners, including specs, dielines, paper stock selection, supplier coordination, and quality control. Most clients prefer the end to end approach because it removes a layer of risk.

No reputable SEO agency guarantees specific rankings — search algorithms are controlled by Google, not agencies. What we do guarantee is a transparent process, measurable improvements against baseline, and a focus on the metrics that correlate with revenue.

We create and manage campaigns across Meta, TikTok, LinkedIn, and YouTube, adapting tone and format to each audience.

Brand voice is your brand's core personality — it stays constant. Tone is how that voice flexes by context: more upbeat in a launch email, more measured in a legal notice, more empathetic in customer support. We define both the underlying voice and the tonal range.

Timelines vary, but most small-to-medium projects take between four to eight weeks, depending on complexity and deliverables.

Depending on the project, we may use in-depth interviews, journey mapping, A/B testing, card sorting, and UX audits to build a full picture of user experience.

Most projects take 6–10 weeks, depending on scope and the number of deliverables.

Yes. We regularly convert existing sites and Figma prototypes into fully responsive, CMS-powered Webflow builds that are easy to manage and update.

Yes. We specialise in Webflow, Shopify and CMS-based website design, tailoring each platform to your goals, budget and growth plans.

Typical timelines range from four to twelve weeks, depending on complexity, integrations, and content needs. We provide a detailed roadmap at project kickoff.

Yes. We design responsive and adaptive iOS apps optimised for all Apple devices, including iPhone, iPad, and Apple Watch.

You do. We design AI image library engagements so the brand owns the trained references, the curated outputs, and the prompt frameworks. We document model use, training data, and any third party tools involved, so the library is defensible and portable.

Depends on the product. No code wins when the product is mostly content, simple workflows, marketing automation, or standard SaaS patterns. Code wins when there's complex custom logic, heavy transaction volume, strict data residency, or specialised UX. We help you make the call based on the product, the bet, and how you want to evolve it post MVP.

A focused interactive Figma prototype typically takes 1 to 2 weeks. Larger prototypes covering multiple flows, complex states, or paired with user testing usually run 3 to 4 weeks. Concept validation sprints with prototype plus user testing rounds typically run 2 to 4 weeks end to end.

A prioritised audit report covering findings, recommendations, and rationale, organised by impact and effort. Most audits also include annotated screenshots, journey maps, and where useful, sample redesigns of the highest impact recommendations. Findings are scoped tightly enough that your team can ship them without further design work.

Yes. Hreflang implementation, regional URL structures, multi region CMS architecture, and search visibility setup are core parts of how we approach localisation. Skipping the technical foundations is the most common reason localised sites underperform in search, so we build them in from day one.

A fixed scope project has defined deliverables and a set timeline locked in upfront, ideal when you know exactly what you need. A discovery project is more exploratory, where the answer emerges through research and iteration rather than a finished brief.

A project delivers a defined outcome and ends. A retainer gives you an ongoing partner and a steady flow of work as your priorities change week to week.

They’re ideal for businesses in transition or growth stages, companies launching new products, entering new markets, or rethinking strategy and operations.

In select cases we take on the design cofounder role, owning the design and product function of a new venture from the ground up rather than working as an external supplier.

Most branding projects take 6–8 weeks, depending on scope and complexity.

We conduct user research, usability testing, and iterative design to optimise user journeys.