Tribe2Home branding
UntilNow Investment
Year
2026
Client Links
Visit Website
Industry
Healthcare

Tribe2Home

Connecting NDIS participants and providers to help people living with disability find a forever home

Tribe2Home branding

Project overview

Tribe2Home helps NDIS participants find the people they want to live with, and brings everyone around them into one place. Participants connect and build their tribe, support people help them along the way, and providers keep sight of how each participant is living. Housing in this sector is too often treated as a vacancy to fill. Our job was to lead the brand and product for a platform that puts people before placements: warm, empowering and built around choice. Easy as coming home, right?

Deliverables

Branding
Branding
Ad Creative
Ad Creative
AI Image Libraries
AI-Powered Creative
Brand Guidelines
Brand Guidelines
Brand Positioning
Brand Positioning
Design Systems
Design Systems
Digital Product Design
Digital Product Design
Ebook and Report Design
Messaging Frameworks
Messaging Frameworks
Presentation Design
Website Design
Website Design
Webflow Development
Webflow Development
Website Development
Website Development

Results

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01.

Warmth by design
The brand starts with the people it serves. Participants, support people and service providers come together under one roof, and the mark does the same. Where competitors feel clinical, Tribe2Home leads with warmth and a more human tone, so the brand feels like an invitation, not an intake form.
1 Wide

3 Block B

Most of the industry is focused on filling rooms, not on whether the people in them will get along long term. Tribe2Home flips that. The brand and product needed to say, at every touchpoint, that participants choose who they live with and how they live.
1 Wide

02.

Your tribe, your choice
For participants, finding housemates feels social, not like paperwork. They can meet people at their own pace, get to know them, and build a tribe with the ones they click with. The experience stays simple and familiar, so it works for every level of confidence.
3 Block A

The platform is built for support people as well. They can help each participant they support at the level that participant needs, whether that's light guidance or acting on their behalf. Help is there when it's needed, and the participant stays at the centre.
3 Block A

1 Wide

03.

The whole picture, in one place
Providers get one clear view of the participants they support: who is searching, who has found a tribe and where each person is in their living journey. No more chasing updates across emails and spreadsheets, just the information they need to plan support and step in at the right time.
3 Block A

1 Wide
Special Thanks
Client
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UntilNow
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Collaborators
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