Methodology

Experimentation

From defining and implementing user analytics to creating experimentation that your team can adopt, we'll help you optimise key user flows and squeeze more growth from your product.

UntilNow · Experimentation

UntilNow was able to bridge the gap between design and business, working closely with the team to help us break down complex UX problems and generate actionable insights.

Ricky Marcon

Ricky Marcon

,

Co-Founder

at

Giggable

Project

Experimentation

From defining and implementing user analytics to creating experimentation that your team can adopt, we'll help you optimise key user flows and squeeze more growth from your product.

UntilNow · Experimentation
Overview

Why would I need this?

Every product team has a huge list of ideas, but most lack the knowledge and rigour to turn these into hypotheses that can be efficiently tested. From defining and instrumenting user analytics tracking to creating a guide to experimentation that your team can follow, we will help you optimise key user flows and squeeze more growth juice from your product.

Phases

How does it work?

1

Growth opportunities review

We kick things off by reviewing existing growth opportunities that your team has identified. We map out critical customer flows and identify key points of friction. We turn ideas into testable hypotheses and help you prioritise.

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2‍

Product analytics assessment

We review your existing product analytics to assess whether it’s adequate to enable experimentation, results interpretation, segmentation and, ultimately, decision making.

3‍

Tracking plan

We put together a comprehensive tracking plan with a focus on clear and enduring event naming convention. We help you prioritise events for the your initial instrumentation plan, so you can start experimenting sooner.

4‍

Instrumentation (optional)

We help select the right analytics and experimentation tooling and implement your tracking plan.

5

Experimentation

With event tracking instrumented, and experiments prioritised we move into experimentation. We work with you to create two experiment sheets for the first two hypotheses you want to test. We help you design the experiment and analyse the results.

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Phases

How does it work?

Growth opportunities review

We kick things off by reviewing existing growth opportunities that your team has identified. We map out critical customer flows and identify key points of friction. We turn ideas into testable hypotheses and help you prioritise.

Product analytics assessment

We review your existing product analytics to assess whether it’s adequate to enable experimentation, results interpretation, segmentation and, ultimately, decision making.

Tracking plan

We put together a comprehensive tracking plan with a focus on clear and enduring event naming convention. We help you prioritise events for the your initial instrumentation plan, so you can start experimenting sooner.

Instrumentation (optional)

We help select the right analytics and experimentation tooling and implement your tracking plan.

Experimentation

With event tracking instrumented, and experiments prioritised we move into experimentation. We work with you to create two experiment sheets for the first two hypotheses you want to test. We help you design the experiment and analyse the results.

Phases

How does it work?

Growth opportunities review

We kick things off by reviewing existing growth opportunities that your team has identified. We map out critical customer flows and identify key points of friction. We turn ideas into testable hypotheses and help you prioritise.

Product analytics assessment

We review your existing product analytics to assess whether it’s adequate to enable experimentation, results interpretation, segmentation and, ultimately, decision making.

Tracking plan

We put together a comprehensive tracking plan with a focus on clear and enduring event naming convention. We help you prioritise events for the your initial instrumentation plan, so you can start experimenting sooner.

Instrumentation (optional)

We help select the right analytics and experimentation tooling and implement your tracking plan.

Experimentation

With event tracking instrumented, and experiments prioritised we move into experimentation. We work with you to create two experiment sheets for the first two hypotheses you want to test. We help you design the experiment and analyse the results.

Capabilities and activities

What kind of work does this cover?

We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.

Analytics strategy and implementation

Dive deep into the data ocean with cutting-edge tools, unraveling the mysteries of user behavior and app dynamics.

Analytics tracking

Track every click, swipe, and interaction, transforming raw data into actionable insights and bold strategies.

Growth marketing

High performance marketing, specifically focused on gaining immediate traction.

Landing page optimisation

Transform landing pages into conversion meccas, where every element is a carefully placed stepping stone to success.

Testimonials

Francesco and his team absolutely blew me away with their creative vision for our brand. Not only did they take my scraps of a brief and intuitively know what would resonate best with our audience, they created an iconic brand that we still get so many compliments on. The attention to detail (like the one different colour dot, that is ‘the right fit’) coupled with world-class brand collateral, meant we couldn’t be happier with the outcome.

Taryn Williams

Taryn Williams

,

Founder and CEO

at

Results

34
+
Digital products shipped
$
900
M
Total funding raised by our clients
26
+
Industries

The DNA that makes up UntilNow

We built a team with a unique mix of in-house and agency experience.

Case studies

Carma

Carma

Launching a $101M online car dealership in 12 months

PropHero

PropHero

Saving the day for property investors globally.

Found

Found

Helping tradies find concrete in under two minutes

FAQs

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Francesco de Chirico
Nico Alexiev

Are you thinking what we’re thinking?

If all makes sense and you would like to learn more about how we can help. Let’s jump on call... no strings attached... we promise.

Perfect for

Scale up

Enterprise

Start Up

Estimated pricing

Project timing

Timing will differ based on how many experiments you want to run and for how long.

What you get

You'll get a full force product team focused on exploring new growth opportunities. We'll move through a rigorous process that will get us ready to instrument and implement experiments. We then help you analyse and draw key insights to present back to your key stakeholders.

What we’ll focus on

Key user flows documented

Prioritised list of hypotheses

Event definitions

Instrumentation plan

Experiment sheet template

2 experiments (Design, Run, Analyse)