Methodology

Naming

Meaningful? Unique? Defensible? There's a lot that goes into making your name and rightfully so, it's your most important brand asset.

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It was a highly collaborative process that enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.

Yosuke Hall

Yosuke Hall

,

Co-Founder

at

Carma

Project

Naming

Meaningful? Unique? Defensible? There's a lot that goes into making your name and rightfully so, it's your most important brand asset.

XXX
Overview

Why would I need this?

Your name is your most important brand asset - it doesn’t need design and it travels freely. However developing an incredible name is both an art and a science - with legal, cultural and creative challenges.

Phases

How does it work?

1

Workshops & discovery

Typically we’ll open discussions with a divergent workshop that is both part investigative and exploratory. Names are generated, fears are laid bare and we define what success looks like by dissecting the goal of your brand name.

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2‍

Brainstorms

Often a multi-staged process, with hundreds to thousands of words pushed into a working space. Here they are wrung through the first round of viability tests, both objective (such as domain availability) and subjective (inferred meanings, typographic visualisation, cultural interpretation and more).

3‍

Finalists

The top names are taken through socialisation and a general airing - being pulled around both by your team and ours. Legal checks are carried out (either by our team or with our legal partners) as well as marketing pressure-testing.

4‍

Trademark applications and finalisation

The final name is selected and with that we either introduce our legal partners for local and international trademarking, or allow you to pursue it yourself.

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Phases

How does it work?

Workshops & discovery

Typically we’ll open discussions with a divergent workshop that is both part investigative and exploratory. Names are generated, fears are laid bare and we define what success looks like by dissecting the goal of your brand name.

Brainstorms

Often a multi-staged process, with hundreds to thousands of words pushed into a working space. Here they are wrung through the first round of viability tests, both objective (such as domain availability) and subjective (inferred meanings, typographic visualisation, cultural interpretation and more).

Finalists

The top names are taken through socialisation and a general airing - being pulled around both by your team and ours. Legal checks are carried out (either by our team or with our legal partners) as well as marketing pressure-testing.

Trademark applications and finalisation

The final name is selected and with that we either introduce our legal partners for local and international trademarking, or allow you to pursue it yourself.

Phases

How does it work?

Workshops & discovery

Typically we’ll open discussions with a divergent workshop that is both part investigative and exploratory. Names are generated, fears are laid bare and we define what success looks like by dissecting the goal of your brand name.

Brainstorms

Often a multi-staged process, with hundreds to thousands of words pushed into a working space. Here they are wrung through the first round of viability tests, both objective (such as domain availability) and subjective (inferred meanings, typographic visualisation, cultural interpretation and more).

Finalists

The top names are taken through socialisation and a general airing - being pulled around both by your team and ours. Legal checks are carried out (either by our team or with our legal partners) as well as marketing pressure-testing.

Trademark applications and finalisation

The final name is selected and with that we either introduce our legal partners for local and international trademarking, or allow you to pursue it yourself.

Capabilities and activities

What kind of work does this cover?

We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.

Brand architecture

Create structure for your brand, including sub-brands and nomenclature.

Testimonials

"UntilNow picked the perfect name and crafted a visual identity that resonates with our audience."

Lauren Humphrey

Lauren Humphrey

,

Co-Founder

at

Tandem

Results

24
+
Brand identities created
$
900
M
Total funding raised by our clients
12
+
Industries

The DNA that makes up UntilNow

We built a team with a unique mix of in-house and agency experience.

Case studies

Pepperstone

Pepperstone

Big brand visuals, hard working content

Tandem

Tandem

Taking the hard work out of team work.

Bigger

Bigger

A brand that delivers on big ambitions.

FAQs

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Kaga Bryan
Francesco de Chirico

Are you thinking what we’re thinking?

If all makes sense and you would like to learn more about how we can help. Let’s jump on call... no strings attached... we promise.

Perfect for

Early Stages

Start Up

Estimated pricing

Project timing

Generally this process will take 2-4 weeks

What you get

We'll first seek to understand the in's and outs of your business, the market and your competitors. Then we'll get to work and start producing hundreds of potential name candidates. With your help we begin to shortlist these names, and do our due diligence across legal, pronunciation variations and languages. You'll come out with a strong, unique name that will stand the test of time.

What we’ll focus on

A brand name

Brand naming conventions (if required)