Methodology

Brand Identity

Your identity is much more than a logo. It is the collection of distinctive assets that fight for attention, drive recall and trigger a response in the audience.

UntilNow · Brand Identity

We are extremely happy with the end result, I can't wait to see our new branding deployed on all our assets.

Mickael Roger

Mickael Roger

,

Co-founder

at

PropHero

Project

Brand Identity

Your identity is much more than a logo. It is the collection of distinctive assets that fight for attention, drive recall and trigger a response in the audience.

UntilNow · Brand Identity
Overview

Why would I need this?

Your brand identity is how it presents itself to the world. Whilst a logo is great, it is the entire combination of your visual and vocal presentation that communicates your distinctiveness, helping you stand out. We adopt a double diamond approach to identity.

Phases

How does it work?

1

Discover (Divergent)

Interviews, research, site visits and more may be conducted to provide us with enough breadth and depth to ensure we’re up to speed on the entire competitive landscape. We’ll also review trends in similar categories and outside your immediate space.

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2‍

Define (Convergent)

With this material prepared and reviewed, we’ll run workshops with you and your team to converge on the opportunity for your brand identity. This involves creating territories that we could capitalise on.

3‍

Create (Divergent)

After we’ve agreed on the strongest territory, we then create design directions. Each of these are completely viable options that demonstrate how your brand could come to life with high fidelity - often including example applications and considerations in motion.

4‍

Thrive (Convergent)

You’ve chosen the direction and we now refine it to pixel perfect excellence. Your tone of voice is shaped, along with examples of essential communication and an entire asset library is produced and dispatched for you to launch.

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Phases

How does it work?

Discover (Divergent)

Interviews, research, site visits and more may be conducted to provide us with enough breadth and depth to ensure we’re up to speed on the entire competitive landscape. We’ll also review trends in similar categories and outside your immediate space.

Define (Convergent)

With this material prepared and reviewed, we’ll run workshops with you and your team to converge on the opportunity for your brand identity. This involves creating territories that we could capitalise on.

Create (Divergent)

After we’ve agreed on the strongest territory, we then create design directions. Each of these are completely viable options that demonstrate how your brand could come to life with high fidelity - often including example applications and considerations in motion.

Thrive (Convergent)

You’ve chosen the direction and we now refine it to pixel perfect excellence. Your tone of voice is shaped, along with examples of essential communication and an entire asset library is produced and dispatched for you to launch.

Phases

How does it work?

Discover (Divergent)

Interviews, research, site visits and more may be conducted to provide us with enough breadth and depth to ensure we’re up to speed on the entire competitive landscape. We’ll also review trends in similar categories and outside your immediate space.

Define (Convergent)

With this material prepared and reviewed, we’ll run workshops with you and your team to converge on the opportunity for your brand identity. This involves creating territories that we could capitalise on.

Create (Divergent)

After we’ve agreed on the strongest territory, we then create design directions. Each of these are completely viable options that demonstrate how your brand could come to life with high fidelity - often including example applications and considerations in motion.

Thrive (Convergent)

You’ve chosen the direction and we now refine it to pixel perfect excellence. Your tone of voice is shaped, along with examples of essential communication and an entire asset library is produced and dispatched for you to launch.

Capabilities and activities

What kind of work does this cover?

We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.

Brand architecture

Create structure for your brand, including sub-brands and nomenclature.

Brand Guidelines

A collection of all the rules and the definitions on how your brand should be applied across the different channels.

Growth strategy

Plot your growth saga with a blend of art and analytics, turning ambitions into achievements and startups into stalwarts.

Custom icon library

Custom icon libraries designed inline with your brand provide clarity and consistency.

Market research

Embark on a market safari, uncovering insights and opportunities in the wild terrains of consumer behavior and competition.

Social media strategy

Linking your marketing objectives into action plans optimised for key social channels.

Responsive website design

Spin digital dreams into reality with Webflow, where websites emerge as living, breathing embodiments of your vision.

Testimonials

“We think our new brand is fantastic and we’re beyond impressed with the process and team at UntilNow”

Yaniv Bernstein

Yaniv Bernstein

,

Co-host

at

The Startup Podcast

Results

24
+
Brand identities created
$
900
M
Total funding raised by our clients
12
+
Industries

The DNA that makes up UntilNow

We built a team with a unique mix of in-house and agency experience.

Case studies

PropHero

PropHero

Saving the day for property investors globally.

Found

Found

Helping tradies find concrete in under two minutes

Chris O'Brien

Chris O'Brien

Refreshing the identity of a world-class, cancer treatment centre

FAQs

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Bernard Benny
Kaga Bryan
Francesco de Chirico

Are you thinking what we’re thinking?

If all makes sense and you would like to learn more about how we can help. Let’s jump on call... no strings attached... we promise.

Perfect for

Early Stages

Enterprise

Start Up

Scale up

Estimated pricing

Project timing

Generally around 6 to 8 weeks.

What you get

You will walk away with a strong brand - not just a logo but a whole suite of brand assets that will make up the way you look, the way you speak and they way you present yourselves across various mediums.

What we’ll focus on

Logos, wordmarks and/or a combination

Colour palette swatches

Guidelines

Vocal identity guide

Optional: Photography guide

Optional: Illustration/Animation guide

Optional: Various roll out assets