Methodology

Minimum Viable Brand (MVB)

Tailored for early-round start-ups that require a high fidelity, professionally designed brand identity rapidly. Our MVB packs a huge punch at your time of need.

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“We think our new brand is fantastic and we’re beyond impressed with the process and team at UntilNow”

Yaniv Bernstein

Yaniv Bernstein

,

Co-host

at

The Startup Podcast

Project

Minimum Viable Brand (MVB)

Tailored for early-round start-ups that require a high fidelity, professionally designed brand identity rapidly. Our MVB packs a huge punch at your time of need.

XXX
Overview

Why would I need this?

We understand the need for speed in getting to market. We have distilled the brand process down to its very core elements and aim to deliver value across a short timeline. This is the perfect path for those needing high fidelity, professionally designed brand assets that do a particular job at a particular time.

Phases

How does it work?

1

Define

Desktop research and a workshop provides a foundation to build your brand from. We scope your most pressing needs and chart what is possible within the timeline.

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2‍

Development of visual territories

References are collected efficiently and clustered into potential avenues, the winner helping shape the new brand.

3‍

Roll-out of chosen direction

Key brand elements such as logos and colour palettes are formalised and codified into a smart system. Verbal identity traits help steer your initial tone of voice.

4‍

Playbook creation

A lighter version of the traditional guideline, the playbook lays down the essential instructions for newcomers and third parties applying the brand. Most of the time however, we are helping you roll it out as you begin to accelerate your business.

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Phases

How does it work?

Define

Desktop research and a workshop provides a foundation to build your brand from. We scope your most pressing needs and chart what is possible within the timeline.

Development of visual territories

References are collected efficiently and clustered into potential avenues, the winner helping shape the new brand.

Roll-out of chosen direction

Key brand elements such as logos and colour palettes are formalised and codified into a smart system. Verbal identity traits help steer your initial tone of voice.

Playbook creation

A lighter version of the traditional guideline, the playbook lays down the essential instructions for newcomers and third parties applying the brand. Most of the time however, we are helping you roll it out as you begin to accelerate your business.

Phases

How does it work?

Define

Desktop research and a workshop provides a foundation to build your brand from. We scope your most pressing needs and chart what is possible within the timeline.

Development of visual territories

References are collected efficiently and clustered into potential avenues, the winner helping shape the new brand.

Roll-out of chosen direction

Key brand elements such as logos and colour palettes are formalised and codified into a smart system. Verbal identity traits help steer your initial tone of voice.

Playbook creation

A lighter version of the traditional guideline, the playbook lays down the essential instructions for newcomers and third parties applying the brand. Most of the time however, we are helping you roll it out as you begin to accelerate your business.

Capabilities and activities

What kind of work does this cover?

We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.

Brand Guidelines

A collection of all the rules and the definitions on how your brand should be applied across the different channels.

Custom icon library

Custom icon libraries designed inline with your brand provide clarity and consistency.

No Code Development

Break the code barrier, bringing digital dreams to life with the magic of visual, code-free creation.

Testimonials

The team at UntilNow quickly understood what we were trying to create with Contrax. They showed a unique ability to put themselves in our users’ shoes and perceive how they might interact with our product. Not only that, but they also have an incredible awareness of the engineering perspective and as a result, produce designs that are practical and efficient to build. They love a challenge and work well in an agile environment. They are responsive and proactive and continue to add incredible value to our business

Danny Sandler

Danny Sandler

,

Co-founder

at

Contrax

Results

24
+
Brand identities created
$
900
M
Total funding raised by our clients
12
+
Industries

The DNA that makes up UntilNow

We built a team with a unique mix of in-house and agency experience.

Case studies

Boozebud

Boozebud

Shaking up (and stirring) the online alcohol space

Found

Found

Helping tradies find concrete in under two minutes

The Startup Podcast

The Startup Podcast

Refreshing the identity of the startup scene’s most insightful podcast.

FAQs

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Bernard Benny
Kaga Bryan
Francesco de Chirico

Are you thinking what we’re thinking?

If all makes sense and you would like to learn more about how we can help. Let’s jump on call... no strings attached... we promise.

Perfect for

Early Stages

Start Up

Estimated pricing

Project timing

Generally this takes 3 to 6 weeks

What you get

We'll look to first understand the exact assets and deliverables you need. We'll use this to guide the way we structure the process. Understanding your need for speed, we'll create high-quality core brand assets that serve as a launchpad for your brand and business to grow and scale.

What we’ll focus on

Logo or wordmark

Brand playbook

Typography

Colour palettes

Light verbal identity