Methodology

Design Sprint

This framework approach is a great way to address a specific challenge or develop a new product or feature. Featuring a cross-functional team, the approach takes anywhere between 1 to 3 weeks.

UntilNow · Design Sprint

They think holistically and have a meticulous eye for detail. The team is a mix of super talented designers, engineers and conceptual thinkers.

Carl Prins

Carl Prins

,

CEO and Co-Founder

at

Pathzero

Project

Design Sprint

This framework approach is a great way to address a specific challenge or develop a new product or feature. Featuring a cross-functional team, the approach takes anywhere between 1 to 3 weeks.

UntilNow · Design Sprint
Overview

Why would I need this?

A design sprint is a collaborative framework for problem-solving and idea testing, popularised by Google Ventures. It involves a cross-functional team working together to address a specific challenge or develop a new product or feature.

Workshop
Google Design Sprint
Phases

How does it work?

1
Understand · Design Sprint

Understand

The team begins by gaining a deep understanding of the problem at hand, exploring user needs, and defining the goals and objectives of the sprint.

Activities

Goal Setting
We will begin by defining the long-term goal. What does success look like? And what could be the reason for failing?

Expert Interviews
Bring in experts from within and outside the team to share insights about the business, the audience, and the problem space.

Map Making
Create a map of the challenge by defining the user journey map, outlining how a customer interacts with the product or service, identifying key actors, actions, and emotions.

How Might We
Transform problems and challenges into opportunities by asking "HMW" questions.

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2‍
Diverge · Design Sprint

Diverge

Participants individually generate a wide range of ideas and solutions through sketching. This phase encourages divergent thinking and encourages participants to explore different approaches.

Activities

Individual Ideation
In this activity, each team member independently generates ideas (e.g., Crazy Eights).

Solution Sketching
This is when we will refine the initial ideas, making them more thoughtful, to present a clear solution in a step-by-step format.

Silent Review
Team members review all sketches silently, making notes of what they find interesting or important.

3‍
Decide · Design Sprint

Decide

The team then reviews and shares their sketches, discussing the merits and potential of each idea. Through discussions, debates, and voting, they collectively decide on the most promising solution to pursue.

Activities

Heat Map
Create a heat map by having team members place dot stickers on parts of sketches they like

Straw Poll
Each team member votes on their favorite ideas with a larger dot sticker

Storyboarding
Create a storyboard for the prototype, outlining the flow and key components

4‍
Prototype · Design Sprint

Prototype

In this phase, a rapid but realistic prototype of the chosen solution is created. The prototype can be a digital mockup, a storyboard, or even a physical model, depending on the nature of the problem.

Activities

Divide and Conquer
We will divide the team assigning roles like Maker, Stitcher, Writer, Asset Collector, and Interviewer

Prototype Tools
Use tools like Figma or Sketch for digital prototypes, or paper and markers for physical ones

Fake It
Focus on the facade of the product. It doesn’t need to be functional; it just needs to be convincing for the test

Simplify
Only include what’s necessary for the user test. Avoid unnecessary complexity

5
Test and Validate · Design Sprint

Test and Validate

The final phase involves testing the prototype with targeted users or stakeholders. Through interviews or usability tests, the team gathers feedback and insights to validate the solution and identify areas for improvement.

Activities

User Interviews
Recruit users that match your target audience

Conducting Interviews
Facilitate interviews, encouraging users to think aloud

Observation and Note-Taking
Team members watch the interviews (live or recorded) and take detailed notes

Debrief and Learnings
After all interviews, debrief as a team. Discuss patterns, insights, and whether the prototype met its goals

6
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Phases

How does it work?

Understand · Design Sprint

Understand

The team begins by gaining a deep understanding of the problem at hand, exploring user needs, and defining the goals and objectives of the sprint.

Diverge · Design Sprint

Diverge

Participants individually generate a wide range of ideas and solutions through sketching. This phase encourages divergent thinking and encourages participants to explore different approaches.

Decide · Design Sprint

Decide

The team then reviews and shares their sketches, discussing the merits and potential of each idea. Through discussions, debates, and voting, they collectively decide on the most promising solution to pursue.

Prototype · Design Sprint

Prototype

In this phase, a rapid but realistic prototype of the chosen solution is created. The prototype can be a digital mockup, a storyboard, or even a physical model, depending on the nature of the problem.

Test and Validate · Design Sprint

Test and Validate

The final phase involves testing the prototype with targeted users or stakeholders. Through interviews or usability tests, the team gathers feedback and insights to validate the solution and identify areas for improvement.

Phases

How does it work?

Understand · Design Sprint

Understand

The team begins by gaining a deep understanding of the problem at hand, exploring user needs, and defining the goals and objectives of the sprint.

Diverge · Design Sprint

Diverge

Participants individually generate a wide range of ideas and solutions through sketching. This phase encourages divergent thinking and encourages participants to explore different approaches.

Decide · Design Sprint

Decide

The team then reviews and shares their sketches, discussing the merits and potential of each idea. Through discussions, debates, and voting, they collectively decide on the most promising solution to pursue.

Prototype · Design Sprint

Prototype

In this phase, a rapid but realistic prototype of the chosen solution is created. The prototype can be a digital mockup, a storyboard, or even a physical model, depending on the nature of the problem.

Test and Validate · Design Sprint

Test and Validate

The final phase involves testing the prototype with targeted users or stakeholders. Through interviews or usability tests, the team gathers feedback and insights to validate the solution and identify areas for improvement.

Capabilities and activities

What kind of work does this cover?

We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.

Digital product design

Sculpt digital masterpieces, where form meets function in a dance of user-centric design and innovative problem-solving.

UX/UI Design

Orchestrate digital symphonies, where every click, swipe, and scroll is a note in a harmonious user experience masterpiece.

Market research

Embark on a market safari, uncovering insights and opportunities in the wild terrains of consumer behavior and competition.

Product discovery

Set sail on a voyage of discovery, charting unknown territories to unearth hidden product gems and opportunities.

Product strategy

Craft the epic of your product, a tale of strategic conquests and market dominion, guided by visionary planning.

Landing page optimisation

Transform landing pages into conversion meccas, where every element is a carefully placed stepping stone to success.

Testimonials

“It was a highly collaborative process. They took the time to become well-versed in the intricacies of our business, and instead of big reveals at set milestones, we were in constant communication throughout the process. That enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.”

Yosuke Hall

Yosuke Hall

,

Co-Founder

at

Carma

Results

34
+
Digital products shipped
$
900
M
Total funding raised by our clients
26
+
Industries

The DNA that makes up UntilNow

We built a team with a unique mix of in-house and agency experience.

Case studies

Flagship

Flagship

Transforming bricks & mortar retail through technology

Vouch

Vouch

Creating a better way to capture great content

PropHero

PropHero

Saving the day for property investors globally.

FAQs

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Francesco de Chirico
Ben Smith
Nico Alexiev
Berty Bhuruth

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Perfect for

Early Stages

Enterprise

Scale up

Start Up

Estimated pricing

Project timing

Generally we like to keep design sprints short and focused, so anywhere between 1 to 3 weeks is ideal.

What you get

We guide you through an intensive, focused process that cuts out the chaff ensuring you get a high quality, rigorously wrestled with end result. We'll work towards a clear end solution, and then sense check all assumptions with real customers/users that we have recruited specifically for you. It'll be fun, intense and fast.

What we’ll focus on

Market analysis report

Customer interview recruitment

Customer research report

Competitors gap analysis highlighting unmet needs

Assessment of potential technical challenges and solutions

Breakdown of potential pricing strategies

Distribution channel analysis and recommendations

Future product vision and future opportunities/deliverables